Integrated Paid Media Agency
Fully scoped media services for content clarity and scale.
Strategies for B2B, SaaS or eCommerce.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 8" xmlns="http://www.w3.org/2000/svg"/>)
Integrated Paid Media Agency
Fully scoped media services for content clarity and scale.
Strategies for B2B, SaaS or eCommerce.
Integrated Paid Media Services
Integrated Paid Media Services
Within 12 months of an engagement, clients experience an average 40% increase in revenue.
With Growthack
£13.9M
Without
£9.6M
0M
2M
4M
6M
8M
10M
12M
14M
Annual Recurring Revenue (£M)
Paid Media Strategies
Advanced PMax / AI Max
International Targeting
Audience Scoping & Positioning
Review & Social Proof Strategy
Localisation & Global Markets
Paid & Organic Integration
Cross-function Support
Where organic meets paid. We map how your audience finds you across every channel: search, AI platforms, paid media and third-party sites, then build the web presence to own that journey. We combine paid search, paid social and organic search intelligence to capture demand, test opportunities and generate measurable commercial growth across the customer journey.
The traditional divide between paid and organic marketing creates unnecessary waste. SEO teams uncover valuable search demand while paid teams buy traffic against separate datasets, often targeting the same customers without sharing what they've learned. Growthack takes an integrated approach. We use search intelligence, customer behaviour and commercial performance data to inform where paid investment should be deployed, then feed those insights back into your wider organic growth strategy. From Google Ads and paid social to remarketing and campaign landing pages, we focus investment around the audiences, products and services most likely to generate commercial returns. The result is a paid media strategy that complements your long-term organic growth rather than competing with it.
The traditional divide between paid and organic marketing creates unnecessary waste. SEO teams uncover valuable search demand while paid teams buy traffic against separate datasets, often targeting the same customers without sharing what they've learned. Growthack takes an integrated approach. We use search intelligence, customer behaviour and commercial performance data to inform where paid investment should be deployed, then feed those insights back into your wider organic growth strategy. From Google Ads and paid social to remarketing and campaign landing pages, we focus investment around the audiences, products and services most likely to generate commercial returns. The result is a paid media strategy that complements your long-term organic growth rather than competing with it.
Integrated paid media services
For eCommerce, SaaS and B2B companies that need immediate demand capture alongside sustainable organic growth, paid media provides speed, testing and commercial intelligence.
We help businesses:
Capture high-intent demand through paid search
Reach priority audiences through paid social
Test new markets, propositions and messaging before larger investment
Build dedicated landing pages around campaign intent
Re-engage prospective customers through remarketing
Connect paid and organic performance data
Allocate budget around revenue rather than vanity metrics
Capture demand when customers are ready to buy
Paid search provides immediate access to people actively looking for your products or services.
We build tightly focused Google Ads campaigns around commercial search intent, continuously refining targeting, search terms, messaging and landing pages to improve lead quality and return on investment.
Create demand with paid social
Not every potential customer is actively searching.
Paid social allows us to reach relevant audiences earlier in the buying journey, distribute high-value content and introduce your proposition to potential customers before they enter the market.
Campaign strategy is shaped around your commercial objectives rather than impressions and engagement for their own sake.
Use paid media as a growth intelligence engine
One of the biggest advantages of paid media is speed.
Campaigns can quickly reveal which propositions, keywords, audiences and landing pages resonate with customers. We use those insights to inform organic content, SEO priorities, conversion journeys and wider marketing decisions.
Paid media therefore becomes more than an acquisition channel. It becomes another source of intelligence for your Growth Systems.
Connect the entire search journey
Paid and organic search shouldn't compete for ownership of the same customer.
We analyse how the channels interact, where paid coverage adds incremental value and where stronger organic visibility can reduce unnecessary media spend over time.
The objective isn't to maximise ad spend. It's to use the right channel at the right point in the customer journey.
What you get
Commercially focused paid media strategy
Google Ads campaign management and optimisation
Paid social campaign strategy
Landing page and conversion recommendations
Paid and organic search intelligence
Performance reporting focused on leads, revenue and return
Sub-services
Google Ads
Paid Social
Search Intelligence
Campaign Landing Pages
Remarketing
Performance Measurement
Integrated paid media services
For eCommerce, SaaS and B2B companies that need immediate demand capture alongside sustainable organic growth, paid media provides speed, testing and commercial intelligence.
We help businesses:
Capture high-intent demand through paid search
Reach priority audiences through paid social
Test new markets, propositions and messaging before larger investment
Build dedicated landing pages around campaign intent
Re-engage prospective customers through remarketing
Connect paid and organic performance data
Allocate budget around revenue rather than vanity metrics
Capture demand when customers are ready to buy
Paid search provides immediate access to people actively looking for your products or services.
We build tightly focused Google Ads campaigns around commercial search intent, continuously refining targeting, search terms, messaging and landing pages to improve lead quality and return on investment.
Create demand with paid social
Not every potential customer is actively searching.
Paid social allows us to reach relevant audiences earlier in the buying journey, distribute high-value content and introduce your proposition to potential customers before they enter the market.
Campaign strategy is shaped around your commercial objectives rather than impressions and engagement for their own sake.
Use paid media as a growth intelligence engine
One of the biggest advantages of paid media is speed.
Campaigns can quickly reveal which propositions, keywords, audiences and landing pages resonate with customers. We use those insights to inform organic content, SEO priorities, conversion journeys and wider marketing decisions.
Paid media therefore becomes more than an acquisition channel. It becomes another source of intelligence for your Growth Systems.
Connect the entire search journey
Paid and organic search shouldn't compete for ownership of the same customer.
We analyse how the channels interact, where paid coverage adds incremental value and where stronger organic visibility can reduce unnecessary media spend over time.
The objective isn't to maximise ad spend. It's to use the right channel at the right point in the customer journey.
What you get
Commercially focused paid media strategy
Google Ads campaign management and optimisation
Paid social campaign strategy
Landing page and conversion recommendations
Paid and organic search intelligence
Performance reporting focused on leads, revenue and return
Sub-services
Google Ads
Paid Social
Search Intelligence
Campaign Landing Pages
Remarketing
Performance Measurement
Start your next stage of growth.
Growth System
Starts at £2,500/mo + VAT
Authority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
All engagements start with a 30-minute discovery call. No commitment required.
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
90-day growth roadmap
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Testimonials
"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work."
The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.
Repton School
Marketing Team
"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work."
The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.
Repton School
Marketing Team
5
/ 5
Based on 30+ Google reviews.
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
x
Average organic growth within 12 months post-migration
x
Average organic growth within 12 months post-migration
x
Average organic growth within 12 months post-migration
£
M
Annual revenue attributed to organic each year
£
M
Annual revenue attributed to organic each year
£
M
Annual revenue attributed to organic each year
%
Client retention rate after year one
%
Client retention rate after year one
+
Brands helped with our organic growth systems
+
Brands helped with our organic growth systems
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 12" xmlns="http://www.w3.org/2000/svg"><g d="" fill="transparent" height="0px" id="Hvws_Oxb8" transform="translate(0 0.24)" width="0px"/></svg>)
We're in the business of making things actually happen for our clients.
I've personally led 60+ growth engagements. Let me show you what's possible for yours.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"/>)
Kevin Kapezi
Founder & Director
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
FAQs
AI Search
Migrations
General
Beyond SEO®
Pricing
Process
How do you actually measure AI visibility?
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
You can see a live example, with sample data, at reports.growthack.io/demo/
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
This creates a repeatable process:
Benchmark → diagnose → prioritise → implement → monitor → improve.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
More questions? Reach out anytime.
Copied!
FAQs
AI Search
Migrations
General
Beyond SEO®
Pricing
Process
How do you actually measure AI visibility?
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
You can see a live example, with sample data, at reports.growthack.io/demo/
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
This creates a repeatable process:
Benchmark → diagnose → prioritise → implement → monitor → improve.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
More questions? Reach out anytime.
Copied!
FAQs
AI Search
Migrations
General
Beyond SEO®
Pricing
Process
How do you actually measure AI visibility?
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
You can see a live example, with sample data, at reports.growthack.io/demo/
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
This creates a repeatable process:
Benchmark → diagnose → prioritise → implement → monitor → improve.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
More questions? Reach out anytime.
Copied!
Let's find your next lever for growth .
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let's find your next lever for growth .
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let's find your next lever for growth .
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
