Organic growth for ambitious Leicester businesses

Growthack is an award-winning East Midlands SEO agency helping ambitious ecommerce, B2B and SaaS Leicester-based businesses achieve sustainable organic growth.

We combine technical SEO, AI Search optimisation, authority building and commercially focused content strategies to help businesses generate sustainable growth across Google, ChatGPT and other AI-powered search experiences.

Whether you're an established manufacturer, a growing ecommerce brand or a B2B business looking to generate more qualified enquiries, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.

East Midlands organisations we've supported

Growthack has worked with organisations across Leicester, Nottingham and the wider East Midlands, alongside nationally recognised brands throughout the UK.

From ecommerce businesses and manufacturers to universities, professional services and healthcare providers, we've helped ambitious organisations increase revenue, generate qualified enquiries and strengthen their online visibility.

These include

• The Happy Hay Co.

• SIS Pitches

• The Brick Tile Company

• Nottingham Trent University

• Daltons (previously Daltons Wadkin)

• Elements Property

• Feel Clear Hearing

Our experience across the region

As an East Midlands-based agency, we work with organisations throughout Leicestershire, Nottinghamshire and across the UK.

Many of our clients operate nationally and internationally, giving us experience solving growth challenges well beyond local search.

We regularly support

• Manufacturing businesses

• Ecommerce brands

• B2B organisations

• SaaS companies

• Professional services

• Education providers

Featured case study

The Happy Hay Co.

The Happy Hay Co. is a fast-growing ecommerce retailer based at Manor Farm between Nottingham and Leicester, supplying premium feeding hay and natural products for rabbits, guinea pigs and other small animals across the UK.

Following a decline in organic visibility and technical limitations on their previous WooCommerce website, the business partnered with Growthack to recover lost search performance while supporting a migration to Shopify.

Our strategy combined technical SEO, ecommerce content strategy, category optimisation, digital product development and migration support to strengthen the site's foundations and improve visibility across commercially valuable search terms.

Alongside resolving keyword cannibalisation and technical issues, we developed a bespoke Hay Feeding Calculator to help customers make informed purchasing decisions while improving organic visibility through valuable evergreen content.

Results

• 231% increase in organic revenue year-on-year

• 233% increase in non-brand organic clicks

• 90% increase in new customers

• 61% increase in organic visibility within six months

• More than 300 previously lost keywords recovered

• Content strategy generating over 1,000 organic clicks per month

The project successfully restored organic growth, strengthened technical foundations and positioned The Happy Hay Co. for a record year of ecommerce performance.

Why Leicester businesses choose Growthack

Commercially focused SEO

Rankings are only valuable if they generate revenue. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.

Built for the AI Search era

Search has evolved beyond Google. We help businesses strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.

Award-winning expertise

Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, B2B and SaaS businesses.

Founder-led strategy

You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.

East Midlands expertise

Being based in the East Midlands allows us to work closely with ambitious businesses across Leicester, Nottingham and the surrounding region while supporting brands throughout the UK and internationally.

Recognition built on measurable results

Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, manufacturing and B2B sectors.

• European Search Awards Winner

• Northern Digital Awards Winner

• UK Digital Excellence Awards Winner

• Multiple UK Search Awards finalist

• UK eCommerce Awards finalist

• East Midlands Business of the Year Awards shortlisted

What our clients say

Read reviews directly from the businesses and organisations we've helped.

The Happy Hay Co.

"Kevin and his team provided an excellent service at a competitive price. Their reporting on how the SEO was growing is the best that I have worked with to date. I really appreciate the work Growthack has done so far and the support along the way. They helped us transition to Shopify after technical issues with the old WooCommerce site, and we're now on track for a record year of website growth."

Frequently asked questions

Do you only work with Leicester businesses?

No. While we're based in the East Midlands and regularly work with organisations across Leicester and Leicestershire, we also support businesses throughout the UK and internationally.

What industries do you specialise in?

Our strongest experience spans ecommerce, B2B, SaaS, manufacturing, education and professional services.

Can you help with AI Search optimisation?

Yes. Beyond traditional SEO, we help businesses improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.

Do you offer ecommerce SEO?

Yes. We help ecommerce businesses improve their technical foundations, category structures, product visibility, content strategy and conversion performance. Our experience includes Shopify, Shopify Plus and WooCommerce websites.

Do you support website migrations?

Yes. Website migrations are one of our specialist areas. We support businesses through platform migrations, domain changes and complex website launches with detailed planning, redirect mapping, technical QA and post-launch monitoring.

Do you offer technical SEO?

Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and crawl optimisation.

How do we get started?

Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.