We're not your traditional SEO agency. We help ambitious independent schools as well as ecommerce, B2B and SaaS Leicester-based businesses achieve sustainable organic growth.
Whether you're an established manufacturer, a growing ecommerce brand or a B2B business looking to generate more qualified enquiries, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.
East Midlands organisations we've supported
Growthack has worked with organisations across Leicester, Nottingham and the wider East Midlands, alongside nationally recognised brands throughout the UK.
From ecommerce businesses and manufacturers to universities, professional services and healthcare providers, we've helped ambitious organisations increase revenue, generate qualified enquiries and strengthen their online visibility.
These include
The Happy Hay Co.
SIS Pitches
The Brick Tile Company
Nottingham Trent University
Daltons (previously Daltons Wadkin)
Elements Property
Feel Clear Hearing
Our experience across the region
As an East Midlands-based agency, we work with organisations throughout Leicestershire, Nottinghamshire and across the UK.
Many of our clients operate nationally and internationally, giving us experience solving growth challenges well beyond local search.
The Happy Hay Co. is a fast-growing ecommerce retailer based at Manor Farm between Nottingham and Leicester, supplying premium feeding hay and natural products for rabbits, guinea pigs and other small animals across the UK.
Following a decline in organic visibility and technical limitations on their previous WooCommerce website, the business partnered with Growthack to recover lost search performance while supporting a migration to Shopify.
Our strategy combined technical SEO, ecommerce content strategy, category optimisation, digital product development and migration support to strengthen the site's foundations and improve visibility across commercially valuable search terms.
Alongside resolving keyword cannibalisation and technical issues, we developed a bespoke Hay Feeding Calculator to help customers make informed purchasing decisions while improving organic visibility through valuable evergreen content.
Results
231% increase in organic revenue year-on-year
233% increase in non-brand organic clicks
90% increase in new customers
61% increase in organic visibility within six months
More than 300 previously lost keywords recovered
Content strategy generating over 1,000 organic clicks per month
The project successfully restored organic growth, strengthened technical foundations and positioned The Happy Hay Co. for a record year of ecommerce performance.
Why Leicester businesses choose Growthack
Website migration specialists
Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.
Commercially focused SEO
Rankings are only valuable if they generate revenue. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.
Built for the AI Search era
Search has evolved beyond Google. We help businesses strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.
Award-winning expertise
Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, B2B and SaaS businesses.
Founder-led strategy
You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.
East Midlands expertise
Being based in the East Midlands allows us to work closely with ambitious businesses across Leicester, Nottingham and the surrounding region while supporting brands throughout the UK and internationally.
Recognition built on measurable results
Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, manufacturing and B2B sectors.
European Search Awards Winner
Northern Digital Awards Winner
UK Digital Excellence Awards Winner
Multiple UK Search Awards finalist
UK eCommerce Awards finalist
East Midlands Business of the Year Awards shortlisted
What our clients say
Read reviews directly from the businesses and organisations we've helped.
The Happy Hay Co.
"Kevin and his team provided an excellent service at a competitive price. Their reporting on how the SEO was growing is the best that I have worked with to date. I really appreciate the work Growthack has done so far and the support along the way. They helped us transition to Shopify after technical issues with the old WooCommerce site, and we're now on track for a record year of website growth."
Frequently asked questions
Do you only work with Leicester businesses?
No. While we're based in the East Midlands and regularly work with organisations across Leicester and Leicestershire, we also support businesses throughout the UK and internationally.
What industries do you specialise in?
Our strongest experience spans ecommerce, B2B, SaaS, manufacturing, education and professional services.
Can you help with AI Search optimisation?
Yes. Beyond traditional SEO, we help businesses improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.
Do you offer ecommerce SEO?
Yes. We help ecommerce businesses improve their technical foundations, category structures, product visibility, content strategy and conversion performance. Our experience includes Shopify, Shopify Plus and WooCommerce websites.
Do you support website migrations?
Yes. Website migrations are one of our specialist areas. We support businesses through platform migrations, domain changes and complex website launches with detailed planning, redirect mapping, technical QA and post-launch monitoring.
Do you offer technical SEO?
Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and crawl optimisation.
How do we get started?
Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.
Organic growth for ambitious Leicester businesses
We're not your traditional SEO agency. We help ambitious independent schools as well as ecommerce, B2B and SaaS Leicester-based businesses achieve sustainable organic growth.
Whether you're an established manufacturer, a growing ecommerce brand or a B2B business looking to generate more qualified enquiries, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.
East Midlands organisations we've supported
Growthack has worked with organisations across Leicester, Nottingham and the wider East Midlands, alongside nationally recognised brands throughout the UK.
From ecommerce businesses and manufacturers to universities, professional services and healthcare providers, we've helped ambitious organisations increase revenue, generate qualified enquiries and strengthen their online visibility.
These include
The Happy Hay Co.
SIS Pitches
The Brick Tile Company
Nottingham Trent University
Daltons (previously Daltons Wadkin)
Elements Property
Feel Clear Hearing
Our experience across the region
As an East Midlands-based agency, we work with organisations throughout Leicestershire, Nottinghamshire and across the UK.
Many of our clients operate nationally and internationally, giving us experience solving growth challenges well beyond local search.
The Happy Hay Co. is a fast-growing ecommerce retailer based at Manor Farm between Nottingham and Leicester, supplying premium feeding hay and natural products for rabbits, guinea pigs and other small animals across the UK.
Following a decline in organic visibility and technical limitations on their previous WooCommerce website, the business partnered with Growthack to recover lost search performance while supporting a migration to Shopify.
Our strategy combined technical SEO, ecommerce content strategy, category optimisation, digital product development and migration support to strengthen the site's foundations and improve visibility across commercially valuable search terms.
Alongside resolving keyword cannibalisation and technical issues, we developed a bespoke Hay Feeding Calculator to help customers make informed purchasing decisions while improving organic visibility through valuable evergreen content.
Results
231% increase in organic revenue year-on-year
233% increase in non-brand organic clicks
90% increase in new customers
61% increase in organic visibility within six months
More than 300 previously lost keywords recovered
Content strategy generating over 1,000 organic clicks per month
The project successfully restored organic growth, strengthened technical foundations and positioned The Happy Hay Co. for a record year of ecommerce performance.
Why Leicester businesses choose Growthack
Website migration specialists
Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.
Commercially focused SEO
Rankings are only valuable if they generate revenue. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.
Built for the AI Search era
Search has evolved beyond Google. We help businesses strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.
Award-winning expertise
Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, B2B and SaaS businesses.
Founder-led strategy
You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.
East Midlands expertise
Being based in the East Midlands allows us to work closely with ambitious businesses across Leicester, Nottingham and the surrounding region while supporting brands throughout the UK and internationally.
Recognition built on measurable results
Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, manufacturing and B2B sectors.
European Search Awards Winner
Northern Digital Awards Winner
UK Digital Excellence Awards Winner
Multiple UK Search Awards finalist
UK eCommerce Awards finalist
East Midlands Business of the Year Awards shortlisted
What our clients say
Read reviews directly from the businesses and organisations we've helped.
The Happy Hay Co.
"Kevin and his team provided an excellent service at a competitive price. Their reporting on how the SEO was growing is the best that I have worked with to date. I really appreciate the work Growthack has done so far and the support along the way. They helped us transition to Shopify after technical issues with the old WooCommerce site, and we're now on track for a record year of website growth."
Frequently asked questions
Do you only work with Leicester businesses?
No. While we're based in the East Midlands and regularly work with organisations across Leicester and Leicestershire, we also support businesses throughout the UK and internationally.
What industries do you specialise in?
Our strongest experience spans ecommerce, B2B, SaaS, manufacturing, education and professional services.
Can you help with AI Search optimisation?
Yes. Beyond traditional SEO, we help businesses improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.
Do you offer ecommerce SEO?
Yes. We help ecommerce businesses improve their technical foundations, category structures, product visibility, content strategy and conversion performance. Our experience includes Shopify, Shopify Plus and WooCommerce websites.
Do you support website migrations?
Yes. Website migrations are one of our specialist areas. We support businesses through platform migrations, domain changes and complex website launches with detailed planning, redirect mapping, technical QA and post-launch monitoring.
Do you offer technical SEO?
Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and crawl optimisation.
How do we get started?
Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.
Organic growth for ambitious Leicester businesses
We're not your traditional SEO agency. We help ambitious independent schools as well as ecommerce, B2B and SaaS Leicester-based businesses achieve sustainable organic growth.
Whether you're an established manufacturer, a growing ecommerce brand or a B2B business looking to generate more qualified enquiries, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.
East Midlands organisations we've supported
Growthack has worked with organisations across Leicester, Nottingham and the wider East Midlands, alongside nationally recognised brands throughout the UK.
From ecommerce businesses and manufacturers to universities, professional services and healthcare providers, we've helped ambitious organisations increase revenue, generate qualified enquiries and strengthen their online visibility.
These include
The Happy Hay Co.
SIS Pitches
The Brick Tile Company
Nottingham Trent University
Daltons (previously Daltons Wadkin)
Elements Property
Feel Clear Hearing
Our experience across the region
As an East Midlands-based agency, we work with organisations throughout Leicestershire, Nottinghamshire and across the UK.
Many of our clients operate nationally and internationally, giving us experience solving growth challenges well beyond local search.
The Happy Hay Co. is a fast-growing ecommerce retailer based at Manor Farm between Nottingham and Leicester, supplying premium feeding hay and natural products for rabbits, guinea pigs and other small animals across the UK.
Following a decline in organic visibility and technical limitations on their previous WooCommerce website, the business partnered with Growthack to recover lost search performance while supporting a migration to Shopify.
Our strategy combined technical SEO, ecommerce content strategy, category optimisation, digital product development and migration support to strengthen the site's foundations and improve visibility across commercially valuable search terms.
Alongside resolving keyword cannibalisation and technical issues, we developed a bespoke Hay Feeding Calculator to help customers make informed purchasing decisions while improving organic visibility through valuable evergreen content.
Results
231% increase in organic revenue year-on-year
233% increase in non-brand organic clicks
90% increase in new customers
61% increase in organic visibility within six months
More than 300 previously lost keywords recovered
Content strategy generating over 1,000 organic clicks per month
The project successfully restored organic growth, strengthened technical foundations and positioned The Happy Hay Co. for a record year of ecommerce performance.
Why Leicester businesses choose Growthack
Website migration specialists
Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.
Commercially focused SEO
Rankings are only valuable if they generate revenue. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.
Built for the AI Search era
Search has evolved beyond Google. We help businesses strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.
Award-winning expertise
Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, B2B and SaaS businesses.
Founder-led strategy
You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.
East Midlands expertise
Being based in the East Midlands allows us to work closely with ambitious businesses across Leicester, Nottingham and the surrounding region while supporting brands throughout the UK and internationally.
Recognition built on measurable results
Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, manufacturing and B2B sectors.
European Search Awards Winner
Northern Digital Awards Winner
UK Digital Excellence Awards Winner
Multiple UK Search Awards finalist
UK eCommerce Awards finalist
East Midlands Business of the Year Awards shortlisted
What our clients say
Read reviews directly from the businesses and organisations we've helped.
The Happy Hay Co.
"Kevin and his team provided an excellent service at a competitive price. Their reporting on how the SEO was growing is the best that I have worked with to date. I really appreciate the work Growthack has done so far and the support along the way. They helped us transition to Shopify after technical issues with the old WooCommerce site, and we're now on track for a record year of website growth."
Frequently asked questions
Do you only work with Leicester businesses?
No. While we're based in the East Midlands and regularly work with organisations across Leicester and Leicestershire, we also support businesses throughout the UK and internationally.
What industries do you specialise in?
Our strongest experience spans ecommerce, B2B, SaaS, manufacturing, education and professional services.
Can you help with AI Search optimisation?
Yes. Beyond traditional SEO, we help businesses improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.
Do you offer ecommerce SEO?
Yes. We help ecommerce businesses improve their technical foundations, category structures, product visibility, content strategy and conversion performance. Our experience includes Shopify, Shopify Plus and WooCommerce websites.
Do you support website migrations?
Yes. Website migrations are one of our specialist areas. We support businesses through platform migrations, domain changes and complex website launches with detailed planning, redirect mapping, technical QA and post-launch monitoring.
Do you offer technical SEO?
Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and crawl optimisation.
How do we get started?
Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
FAQs
AI Search
Migrations
General
Beyond SEO®
Pricing
Process
How do you actually measure AI visibility?
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure.Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let'sfindyournextleverforgrowth.
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure.Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let'sfindyournextleverforgrowth.
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure.Tell us where you are and we'll share how we can help.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 8" xmlns="http://www.w3.org/2000/svg"/>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 12" xmlns="http://www.w3.org/2000/svg"><g d="" fill="transparent" height="0px" id="Hvws_Oxb8" transform="translate(0 0.24)" width="0px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"/>)
