Birmingham & AI Search SEO Agency

Helping ambitious Birmingham businesses grow through AI Search, technical SEO and authority-led organic growth. Whether you're looking to generate more qualified enquiries, strengthen your online visibility or improve how your brand performs across AI-powered search, our Midlands team combines technical expertise with commercially focused strategy to deliver measurable results.

Birmingham & AI Search SEO Agency

Helping ambitious Birmingham businesses grow through AI Search, technical SEO and authority-led organic growth. Whether you're looking to generate more qualified enquiries, strengthen your online visibility or improve how your brand performs across AI-powered search, our Midlands team combines technical expertise with commercially focused strategy to deliver measurable results.

Organic growth for ambitious Birmingham businesses

Growthack is an award-winning Midlands SEO agency helping ambitious independent schools as well as ecommerce, B2B, SaaS, legal and professional services organisations across Birmingham and the West Midlands achieve sustainable organic growth.

We combine technical SEO, AI Search optimisation, authority building and commercially focused content strategies to help businesses generate sustainable growth across Google, ChatGPT and other AI-powered search experiences.

Whether you're a professional services firm looking to generate more qualified enquiries, a growing ecommerce brand or a B2B organisation expanding nationally, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.

Organisations we've supported across Birmingham and the Midlands

Growthack has worked with organisations throughout Birmingham, the Midlands and across the UK, helping ambitious businesses strengthen their search visibility, improve lead generation and support long-term commercial growth.

Our experience spans legal, manufacturing, ecommerce, education, healthcare and B2B organisations operating in highly competitive markets.

These include

  • Ampa LLP

  • SIS Pitches

  • The Brick Tile Company

  • Nottingham Trent University

  • Daltons (previously Daltons Wadkin)

  • Elements Property

  • Feel Clear Hearing

Our experience across the Midlands

As a Midlands-based agency, we regularly work with organisations throughout Birmingham, the wider West Midlands and across the UK.

Our team frequently works with businesses across the region, giving us first-hand experience of supporting organisations that operate both locally and nationally.

Many of our clients serve customers throughout the UK and internationally, allowing us to build strategies that extend well beyond local search visibility.

We regularly support

Birmingham case study: Ampa LLP

Ampa LLP is one of the UK's largest professional services groups, with its headquarters in Birmingham and a portfolio of respected legal and advisory brands, including Shakespeare Martineau and Marrons.

Growthack has partnered with Ampa for more than five years, supporting complex SEO strategies across multiple brands, acquisitions and high-profile website migrations.

Working alongside internal marketing teams, we developed long-term organic growth strategies that balanced technical SEO, content optimisation and local search performance while operating within a highly regulated professional services sector.

Our work has included supporting multiple successful website migrations, improving local visibility for regional offices and helping newly acquired businesses strengthen their online presence while maintaining search performance.

Results

  • More than five years of continuous partnership

  • Two successful large-scale website migrations

  • 140% increase in local enquiries for shma.co.uk

  • 72% increase in organic sessions for the Marrons website

  • More than 450 tracked keywords improved across Shakespeare Martineau

  • Strong page one visibility across commercially valuable legal search terms

The partnership demonstrates Growthack's ability to deliver long-term SEO strategies for complex, multi-office professional services organisations operating in highly competitive markets.

Why Birmingham businesses choose Growthack

Website migration specialists

Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.

Commercially focused SEO

Rankings are only valuable if they generate enquiries, revenue and measurable business growth. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.

Built for the AI Search era

Search has evolved beyond Google. We help organisations strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.

Award-winning expertise

Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, B2B and professional services organisations.

Founder-led strategy

You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.

Midlands expertise

Being based in the Midlands allows us to work closely with organisations across Birmingham and the surrounding region while supporting ambitious businesses throughout the UK and internationally.

Recognition built on measurable results

Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, B2B and professional services sectors.

  • European Search Awards Winner

  • Northern Digital Awards Winner

  • UK Digital Excellence Awards Winner

  • Multiple UK Search Awards finalist

  • UK eCommerce Awards finalist

  • East Midlands Business of the Year Awards shortlisted

What our clients say

Read reviews directly from the businesses and organisations we've helped.

Ampa LLP

"Fantastic SEO agency! We've been working with Growthack for several years now and we've seen some fantastic results. Really knowledgeable and always challenging us with new ways of thinking and ideas."

Frequently asked questions

Do you only work with Birmingham businesses?

No. While we regularly support organisations across Birmingham and the Midlands, we also work with businesses throughout the UK and internationally.

What industries do you specialise in?

Our strongest experience spans legal and professional services, ecommerce, B2B, SaaS, manufacturing and education.

Can you support multi-office professional services firms?

Yes. We have extensive experience supporting organisations with multiple office locations, acquisitions, local SEO strategies and complex website migrations while maintaining strong search visibility.

Can you help with AI Search optimisation?

Yes. Beyond traditional SEO, we help organisations improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.

Do you offer technical SEO?

Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and complex website migrations.

How do we get started?

Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.

Organic growth for ambitious Birmingham businesses

Growthack is an award-winning Midlands SEO agency helping ambitious independent schools as well as ecommerce, B2B, SaaS, legal and professional services organisations across Birmingham and the West Midlands achieve sustainable organic growth.

We combine technical SEO, AI Search optimisation, authority building and commercially focused content strategies to help businesses generate sustainable growth across Google, ChatGPT and other AI-powered search experiences.

Whether you're a professional services firm looking to generate more qualified enquiries, a growing ecommerce brand or a B2B organisation expanding nationally, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.

Organisations we've supported across Birmingham and the Midlands

Growthack has worked with organisations throughout Birmingham, the Midlands and across the UK, helping ambitious businesses strengthen their search visibility, improve lead generation and support long-term commercial growth.

Our experience spans legal, manufacturing, ecommerce, education, healthcare and B2B organisations operating in highly competitive markets.

These include

  • Ampa LLP

  • SIS Pitches

  • The Brick Tile Company

  • Nottingham Trent University

  • Daltons (previously Daltons Wadkin)

  • Elements Property

  • Feel Clear Hearing

Our experience across the Midlands

As a Midlands-based agency, we regularly work with organisations throughout Birmingham, the wider West Midlands and across the UK.

Our team frequently works with businesses across the region, giving us first-hand experience of supporting organisations that operate both locally and nationally.

Many of our clients serve customers throughout the UK and internationally, allowing us to build strategies that extend well beyond local search visibility.

We regularly support

Birmingham case study: Ampa LLP

Ampa LLP is one of the UK's largest professional services groups, with its headquarters in Birmingham and a portfolio of respected legal and advisory brands, including Shakespeare Martineau and Marrons.

Growthack has partnered with Ampa for more than five years, supporting complex SEO strategies across multiple brands, acquisitions and high-profile website migrations.

Working alongside internal marketing teams, we developed long-term organic growth strategies that balanced technical SEO, content optimisation and local search performance while operating within a highly regulated professional services sector.

Our work has included supporting multiple successful website migrations, improving local visibility for regional offices and helping newly acquired businesses strengthen their online presence while maintaining search performance.

Results

  • More than five years of continuous partnership

  • Two successful large-scale website migrations

  • 140% increase in local enquiries for shma.co.uk

  • 72% increase in organic sessions for the Marrons website

  • More than 450 tracked keywords improved across Shakespeare Martineau

  • Strong page one visibility across commercially valuable legal search terms

The partnership demonstrates Growthack's ability to deliver long-term SEO strategies for complex, multi-office professional services organisations operating in highly competitive markets.

Why Birmingham businesses choose Growthack

Website migration specialists

Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.

Commercially focused SEO

Rankings are only valuable if they generate enquiries, revenue and measurable business growth. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.

Built for the AI Search era

Search has evolved beyond Google. We help organisations strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.

Award-winning expertise

Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, B2B and professional services organisations.

Founder-led strategy

You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.

Midlands expertise

Being based in the Midlands allows us to work closely with organisations across Birmingham and the surrounding region while supporting ambitious businesses throughout the UK and internationally.

Recognition built on measurable results

Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, B2B and professional services sectors.

  • European Search Awards Winner

  • Northern Digital Awards Winner

  • UK Digital Excellence Awards Winner

  • Multiple UK Search Awards finalist

  • UK eCommerce Awards finalist

  • East Midlands Business of the Year Awards shortlisted

What our clients say

Read reviews directly from the businesses and organisations we've helped.

Ampa LLP

"Fantastic SEO agency! We've been working with Growthack for several years now and we've seen some fantastic results. Really knowledgeable and always challenging us with new ways of thinking and ideas."

Frequently asked questions

Do you only work with Birmingham businesses?

No. While we regularly support organisations across Birmingham and the Midlands, we also work with businesses throughout the UK and internationally.

What industries do you specialise in?

Our strongest experience spans legal and professional services, ecommerce, B2B, SaaS, manufacturing and education.

Can you support multi-office professional services firms?

Yes. We have extensive experience supporting organisations with multiple office locations, acquisitions, local SEO strategies and complex website migrations while maintaining strong search visibility.

Can you help with AI Search optimisation?

Yes. Beyond traditional SEO, we help organisations improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.

Do you offer technical SEO?

Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and complex website migrations.

How do we get started?

Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.

Organic growth for ambitious Birmingham businesses

Growthack is an award-winning Midlands SEO agency helping ambitious independent schools as well as ecommerce, B2B, SaaS, legal and professional services organisations across Birmingham and the West Midlands achieve sustainable organic growth.

We combine technical SEO, AI Search optimisation, authority building and commercially focused content strategies to help businesses generate sustainable growth across Google, ChatGPT and other AI-powered search experiences.

Whether you're a professional services firm looking to generate more qualified enquiries, a growing ecommerce brand or a B2B organisation expanding nationally, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.

Organisations we've supported across Birmingham and the Midlands

Growthack has worked with organisations throughout Birmingham, the Midlands and across the UK, helping ambitious businesses strengthen their search visibility, improve lead generation and support long-term commercial growth.

Our experience spans legal, manufacturing, ecommerce, education, healthcare and B2B organisations operating in highly competitive markets.

These include

  • Ampa LLP

  • SIS Pitches

  • The Brick Tile Company

  • Nottingham Trent University

  • Daltons (previously Daltons Wadkin)

  • Elements Property

  • Feel Clear Hearing

Our experience across the Midlands

As a Midlands-based agency, we regularly work with organisations throughout Birmingham, the wider West Midlands and across the UK.

Our team frequently works with businesses across the region, giving us first-hand experience of supporting organisations that operate both locally and nationally.

Many of our clients serve customers throughout the UK and internationally, allowing us to build strategies that extend well beyond local search visibility.

We regularly support

Birmingham case study: Ampa LLP

Ampa LLP is one of the UK's largest professional services groups, with its headquarters in Birmingham and a portfolio of respected legal and advisory brands, including Shakespeare Martineau and Marrons.

Growthack has partnered with Ampa for more than five years, supporting complex SEO strategies across multiple brands, acquisitions and high-profile website migrations.

Working alongside internal marketing teams, we developed long-term organic growth strategies that balanced technical SEO, content optimisation and local search performance while operating within a highly regulated professional services sector.

Our work has included supporting multiple successful website migrations, improving local visibility for regional offices and helping newly acquired businesses strengthen their online presence while maintaining search performance.

Results

  • More than five years of continuous partnership

  • Two successful large-scale website migrations

  • 140% increase in local enquiries for shma.co.uk

  • 72% increase in organic sessions for the Marrons website

  • More than 450 tracked keywords improved across Shakespeare Martineau

  • Strong page one visibility across commercially valuable legal search terms

The partnership demonstrates Growthack's ability to deliver long-term SEO strategies for complex, multi-office professional services organisations operating in highly competitive markets.

Why Birmingham businesses choose Growthack

Website migration specialists

Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.

Commercially focused SEO

Rankings are only valuable if they generate enquiries, revenue and measurable business growth. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.

Built for the AI Search era

Search has evolved beyond Google. We help organisations strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.

Award-winning expertise

Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, B2B and professional services organisations.

Founder-led strategy

You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.

Midlands expertise

Being based in the Midlands allows us to work closely with organisations across Birmingham and the surrounding region while supporting ambitious businesses throughout the UK and internationally.

Recognition built on measurable results

Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, B2B and professional services sectors.

  • European Search Awards Winner

  • Northern Digital Awards Winner

  • UK Digital Excellence Awards Winner

  • Multiple UK Search Awards finalist

  • UK eCommerce Awards finalist

  • East Midlands Business of the Year Awards shortlisted

What our clients say

Read reviews directly from the businesses and organisations we've helped.

Ampa LLP

"Fantastic SEO agency! We've been working with Growthack for several years now and we've seen some fantastic results. Really knowledgeable and always challenging us with new ways of thinking and ideas."

Frequently asked questions

Do you only work with Birmingham businesses?

No. While we regularly support organisations across Birmingham and the Midlands, we also work with businesses throughout the UK and internationally.

What industries do you specialise in?

Our strongest experience spans legal and professional services, ecommerce, B2B, SaaS, manufacturing and education.

Can you support multi-office professional services firms?

Yes. We have extensive experience supporting organisations with multiple office locations, acquisitions, local SEO strategies and complex website migrations while maintaining strong search visibility.

Can you help with AI Search optimisation?

Yes. Beyond traditional SEO, we help organisations improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.

Do you offer technical SEO?

Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and complex website migrations.

How do we get started?

Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.

Learn how we helped Ampa LLP

View Case Study

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Average organic growth within 12 months post-migration

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Average organic growth within 12 months post-migration

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Average organic growth within 12 months post-migration

£

M

Annual revenue attributed to organic each year

£

M

Annual revenue attributed to organic each year

£

M

Annual revenue attributed to organic each year

%

Client retention rate after year one

%

Client retention rate after year one

+

Brands helped with our organic growth systems

+

Brands helped with our organic growth systems

We're in the business of making things actually happen for our clients.

I've personally led 60+ growth engagements. Let me show you what's possible for yours.

Joseph Alexander - Official Framer Partner

Kevin Kapezi

Founder & Director

More experience.

We've generated measurable commercial outcomes across the UK.

Luxury

Supplement

Supplement

Growth System

Starts at £2,500/mo + VAT

Authority Engine

Starts at £5,000/mo + VAT

Popular

Custom

Get a quote

All engagements start with a 30-minute discovery call. No commitment required.

Starts at

£2,500

/mo + VAT

A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.

AI search strategy

90-day growth roadmap

Technical infrastructure

Demand-aligned content

High-intent demand capture

Commercial performance insight

Continuous optimisation

Ongoing growth advisory

Growth System

Starts at £2,500/mo + VAT

Auhority Engine

Starts at £5,000/mo + VAT

Popular

Custom

Get a quote

Starts at

£2,500

/mo + VAT

A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.

AI search strategy

Technical infrastructure

Demand-aligned content

High-intent demand capture

Commercial performance insight

Continuous optimisation

Ongoing growth advisory

All engagements start with a 30-minute discovery call. No commitment required.

Growth System

Starts at £2,500/mo + VAT

Auhority Engine

Starts at £5,000/mo + VAT

Popular

Custom

Get a quote

Starts at

£2,500

/mo + VAT

A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.

AI search strategy

Technical infrastructure

Demand-aligned content

High-intent demand capture

Commercial performance insight

Continuous optimisation

Ongoing growth advisory

All engagements start with a 30-minute discovery call. No commitment required.

FAQs

AI Search

Migrations

General

Beyond SEO®

Pricing

Process

How do you actually measure AI visibility?

We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.

The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).

Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.

Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.

You can see a live example, with sample data, at reports.growthack.io/demo/

What does an AI Search Visibility engagement actually include?

We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.

From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.

For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.

This creates a repeatable process:

Benchmark → diagnose → prioritise → implement → monitor → improve.

Can I check my own AI visibility before talking to you?

Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.

You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.

These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.

Is AI search reducing organic traffic, and how do you account for that?

AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.

Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.

This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.

Do you guarantee AI visibility or citations?

No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.

AI results are dynamic and ultimately controlled by the platforms producing them.

What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.

What makes a brand more likely to appear in AI search results?

There isn't a single GEO ranking factor.

AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.

We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.

Which AI platforms do you track?

We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.

Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.

How is AI Search Visibility different from traditional SEO?

Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.

AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.

The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.

What is AI Search Visibility (or GEO)?

AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.

Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.

More questions? Reach out anytime.

FAQs

AI Search

Migrations

General

Beyond SEO®

Pricing

Process

How do you actually measure AI visibility?

We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.

The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).

Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.

Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.

You can see a live example, with sample data, at reports.growthack.io/demo/

What does an AI Search Visibility engagement actually include?

We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.

From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.

For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.

This creates a repeatable process:

Benchmark → diagnose → prioritise → implement → monitor → improve.

Can I check my own AI visibility before talking to you?

Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.

You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.

These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.

Is AI search reducing organic traffic, and how do you account for that?

AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.

Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.

This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.

Do you guarantee AI visibility or citations?

No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.

AI results are dynamic and ultimately controlled by the platforms producing them.

What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.

What makes a brand more likely to appear in AI search results?

There isn't a single GEO ranking factor.

AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.

We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.

Which AI platforms do you track?

We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.

Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.

How is AI Search Visibility different from traditional SEO?

Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.

AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.

The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.

What is AI Search Visibility (or GEO)?

AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.

Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.

More questions? Reach out anytime.

FAQs

AI Search

Migrations

General

Beyond SEO®

Pricing

Process

How do you actually measure AI visibility?

We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.

The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).

Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.

Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.

You can see a live example, with sample data, at reports.growthack.io/demo/

What does an AI Search Visibility engagement actually include?

We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.

From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.

For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.

This creates a repeatable process:

Benchmark → diagnose → prioritise → implement → monitor → improve.

Can I check my own AI visibility before talking to you?

Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.

You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.

These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.

Is AI search reducing organic traffic, and how do you account for that?

AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.

Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.

This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.

Do you guarantee AI visibility or citations?

No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.

AI results are dynamic and ultimately controlled by the platforms producing them.

What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.

What makes a brand more likely to appear in AI search results?

There isn't a single GEO ranking factor.

AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.

We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.

Which AI platforms do you track?

We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.

Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.

How is AI Search Visibility different from traditional SEO?

Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.

AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.

The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.

What is AI Search Visibility (or GEO)?

AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.

Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.

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Audit current organic performance.

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"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."

Joseph Alexander - Official Framer Partner

Victoria Beaven

Head of Marketing, elementsuite

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

Annual revenue

We'll reach out within 24 hours to schedule your call.

60+

Partnerships over 5 years

98%

Satisfaction Rate.

Let's find your next lever for growth .

Book a Discovery Call.

Audit current organic performance.

Map out exactly where your opportunity is.

"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."

Joseph Alexander - Official Framer Partner

Victoria Beaven

Head of Marketing, elementsuite

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

Annual revenue

We'll reach out within 24 hours to schedule your call.

60+

Partnerships over 5 years

98%

Satisfaction Rate.

Let's find your next lever for growth .

Book a Discovery Call.

Audit current organic performance.

Map out exactly where your opportunity is.

"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."

Joseph Alexander - Official Framer Partner

Victoria Beaven

Head of Marketing, elementsuite

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

Annual revenue

We'll reach out within 24 hours to schedule your call.

60+

Partnerships over 5 years

98%

Satisfaction Rate.