Organic Growth Specialist
Aléna Anthony
Aléna is an Organic Growth Specialist at Growthack, helping businesses turn complex search challenges into clear, commercially focused growth strategies.Her experience spans ecommerce, professional services and multi-location businesses, with particular strengths in SEO strategy, information architecture, AI search visibility and website migrations.By combining technical insight with customer and commercial data, Aléna helps businesses prioritise the changes most likely to improve visibility, conversions and sustainable organic growth.
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![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 8" xmlns="http://www.w3.org/2000/svg"/>)
Organic Growth Specialist
Aléna Anthony
Aléna is an Organic Growth Specialist at Growthack, helping businesses turn complex search challenges into clear, commercially focused growth strategies.Her experience spans ecommerce, professional services and multi-location businesses, with particular strengths in SEO strategy, information architecture, AI search visibility and website migrations.By combining technical insight with customer and commercial data, Aléna helps businesses prioritise the changes most likely to improve visibility, conversions and sustainable organic growth.
You always get the A-team.
The kind of all-rounded discipline that such high-stakes projects demand.
Best Use of Search B2B SEO Winner
1,000+
Qualified CRM Leads
€2m+
SEO-attributed Revenue
2x
Site Conversion Rate
Working across SEO strategy, website architecture, AI search optimisation and complex migrations, Aléna helps brands build stronger foundations for long-term organic growth.
Her approach begins with understanding how customers search and which products, services or locations matter most commercially. She then translates those insights into practical roadmaps covering site structure, content, technical improvements and emerging search platforms.
Aléna has worked with brands across ecommerce, legal services, healthcare and professional services, supporting both B2B and B2C customer journeys.
Areas of specialisation
SEO Strategy
Ecommerce SEO
AI Search Optimisation
Information Architecture
Website Migrations
Technical SEO
Content Strategy
Internal Linking
Schema Markup
Multi-location SEO
Strategic approach
Aléna believes organic growth should be prioritised around genuine customer demand and commercial opportunity and not search volume or rankings in isolation.
Her work focuses on:
Using sales and performance data to prioritise organic growth opportunities
Structuring websites around how customers research and make decisions
Improving visibility across traditional search engines and AI platforms
Connecting content, technical SEO and trust signals into one coherent strategy
Protecting organic performance during complex website migrations
Turning strategic recommendations into practical implementation roadmaps
Experience
Before joining Growthack, Aléna developed and delivered organic growth strategies for organisations across several competitive sectors.
For a large menswear retailer, she created an ecommerce SEO strategy based on historical sales performance, prioritising commercially important categories including race-day clothing, prom suits, wedding suits and big-and-tall formalwear.
Her work with a leading, high-street Opticians involved developing new sitemap structures, strengthening internal linking, resolving technical issues and optimising key service pages. Within six months, eye-test appointments increased by approximately 10% and hearing-test appointments by around 15%.
For a Derby-based law firm, Aléna developed an AI and LLM visibility strategy centred on expert-led content, author trust signals and structured data. The brand’s measured AI audience grew from approximately 7,000 in September 2025 to 700,000 by December, with that visibility sustained into 2026.
Aléna has also supported technically demanding migration projects, including consolidating seven separate websites into a single platform for an accounting firm.
Why work with Aléna?
Aléna combines strategic thinking with the ability to turn complex SEO challenges into structured, achievable plans.
Whether she is improving an ecommerce category structure, strengthening a brand’s visibility within AI search or protecting performance during a multi-site migration, her focus remains consistent: prioritising the work most likely to produce meaningful commercial results.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 12" xmlns="http://www.w3.org/2000/svg"><g d="" fill="transparent" height="0px" id="Hvws_Oxb8" transform="translate(0 0.24)" width="0px"/></svg>)
We're in the business of making things actually happen for our clients.
I've personally led 60+ growth engagements. Let me show you what's possible for yours.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"/>)
Aléna Anthony
Organic Growth Specialist
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Start your next stage of growth.
Growth System
Starts at £2,500/mo + VAT
Authority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
All engagements start with a 30-minute discovery call. No commitment required.
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
90-day growth roadmap
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
Start your next stage of growth.
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Testimonials
"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work."
The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.
Repton School
Marketing Team
Repton School
Marketing Team
5
/ 5
Based on 30+ Google reviews.
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
x
Average organic growth within 12 months post-migration
£
M
Annual revenue attributed to organic each year
%
Client retention rate after year one
+
Brands helped with our organic growth systems
Testimonials
"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work."
The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.
Repton School
Marketing Team
"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work."
The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.
Repton School
Marketing Team
5
/ 5
Based on 30+ Google reviews.
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
x
Average organic growth within 12 months post-migration
x
Average organic growth within 12 months post-migration
£
M
Annual revenue attributed to organic each year
£
M
Annual revenue attributed to organic each year
%
Client retention rate after year one
%
Client retention rate after year one
+
Brands helped with our organic growth systems
+
Brands helped with our organic growth systems
More.
Lessons, frameworks, and honest takes on what it actually takes to grow.
More.
Lessons, frameworks, and honest takes on what it actually takes to grow.
More.
Lessons, frameworks, and honest takes on what it actually takes to grow.
FAQs
General
Beyond SEO®
Pricing
Process
Results
What is Growthack.io and what do we do?
Growthack is an award-winning organic growth agency that helps eCommerce, SaaS and B2B brands grow through technical SEO, strategic content, brand authority and integrated paid media. Our approach goes Beyond SEO® by building Growth Systems designed to increase visibility across Google, ChatGPT and AI-powered search experiences.
What is an Organic Growth Agency?
An organic growth agency helps businesses attract and convert customers through long-term channels such as search, content, authority building and brand visibility. Unlike traditional SEO agencies that focus only on rankings, organic growth agencies align multiple channels to drive sustainable commercial growth.
Why is Growthack different from a traditional SEO agency?
Traditional SEO agencies often focus primarily on rankings and traffic. Growthack goes Beyond SEO® by combining technical SEO, strategic content, brand authority, paid media and AI search optimisation into integrated Growth Systems designed to drive sustainable commercial growth.
Is SEO still worth investing in with AI search growing?
Yes.
The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.
Brands that win in AI search are almost always strong in traditional SEO first.
What makes Growthack different from a traditional SEO agency?
We don’t treat SEO as a ranking exercise.
Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.
Not vanity metrics.
What types of businesses does Growthack work with?
We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.
Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.
Is Growthack a good fit for early-stage startups?
Usually no.
We’re best suited to businesses that already have:
Existing demand
A validated product or service
Internal stakeholders ready to act on insight
If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.
For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.
More questions? Reach out anytime.
Copied!
FAQs
General
Beyond SEO®
Pricing
Process
Results
What is Growthack.io and what do we do?
Growthack is an award-winning organic growth agency that helps eCommerce, SaaS and B2B brands grow through technical SEO, strategic content, brand authority and integrated paid media. Our approach goes Beyond SEO® by building Growth Systems designed to increase visibility across Google, ChatGPT and AI-powered search experiences.
What is an Organic Growth Agency?
An organic growth agency helps businesses attract and convert customers through long-term channels such as search, content, authority building and brand visibility. Unlike traditional SEO agencies that focus only on rankings, organic growth agencies align multiple channels to drive sustainable commercial growth.
Why is Growthack different from a traditional SEO agency?
Traditional SEO agencies often focus primarily on rankings and traffic. Growthack goes Beyond SEO® by combining technical SEO, strategic content, brand authority, paid media and AI search optimisation into integrated Growth Systems designed to drive sustainable commercial growth.
Is SEO still worth investing in with AI search growing?
Yes.
The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.
Brands that win in AI search are almost always strong in traditional SEO first.
What makes Growthack different from a traditional SEO agency?
We don’t treat SEO as a ranking exercise.
Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.
Not vanity metrics.
What types of businesses does Growthack work with?
We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.
Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.
Is Growthack a good fit for early-stage startups?
Usually no.
We’re best suited to businesses that already have:
Existing demand
A validated product or service
Internal stakeholders ready to act on insight
If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.
For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.
More questions? Reach out anytime.
Copied!
FAQs
General
Beyond SEO®
Pricing
Process
Results
What is Growthack.io and what do we do?
Growthack is an award-winning organic growth agency that helps eCommerce, SaaS and B2B brands grow through technical SEO, strategic content, brand authority and integrated paid media. Our approach goes Beyond SEO® by building Growth Systems designed to increase visibility across Google, ChatGPT and AI-powered search experiences.
What is an Organic Growth Agency?
An organic growth agency helps businesses attract and convert customers through long-term channels such as search, content, authority building and brand visibility. Unlike traditional SEO agencies that focus only on rankings, organic growth agencies align multiple channels to drive sustainable commercial growth.
Why is Growthack different from a traditional SEO agency?
Traditional SEO agencies often focus primarily on rankings and traffic. Growthack goes Beyond SEO® by combining technical SEO, strategic content, brand authority, paid media and AI search optimisation into integrated Growth Systems designed to drive sustainable commercial growth.
Is SEO still worth investing in with AI search growing?
Yes.
The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.
Brands that win in AI search are almost always strong in traditional SEO first.
What makes Growthack different from a traditional SEO agency?
We don’t treat SEO as a ranking exercise.
Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.
Not vanity metrics.
What types of businesses does Growthack work with?
We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.
Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.
Is Growthack a good fit for early-stage startups?
Usually no.
We’re best suited to businesses that already have:
Existing demand
A validated product or service
Internal stakeholders ready to act on insight
If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.
For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.
More questions? Reach out anytime.
Copied!
Let's find your next lever for growth .
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let's find your next lever for growth .
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let's find your next lever for growth .
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
