SEO Agency for Home & Lifestyle Brands
Turn browsers into buyers with SEO built for home & lifestyle
Organic search strategies that put your products in front of people ready to buy.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 8" xmlns="http://www.w3.org/2000/svg"/>)
SEO Agency for Home & Lifestyle Brands
Turn browsers into buyers with SEO built for home & lifestyle
Organic search strategies that put your products in front of people ready to buy.
What we offer.
Within 12 months of an engagement, clients experience an average 40% increase in revenue.
With Growthack
£13.9M
Without
£9.6M
0M
2M
4M
6M
8M
10M
12M
14M
Annual Recurring Revenue (£M)
Product & Category Page SEO
Seasonal Content Strategy
Editorial Blog Optimisation
Google Shopping Integration
Site Architecture
Visual Search Optimisation
Competitor Gap Analysis
Link Building & Digital PR
The home and lifestyle space is one of the most competitive sectors in search. We help home décor, interiors, gifting, and lifestyle brands build organic visibility that drives real purchase intent, not just traffic.
From seasonal gifting peaks to everyday browsing, home and lifestyle shoppers research extensively before they buy. Generic SEO doesn't cut it. Growthack builds industry-specific strategies that align with purchase intent across every stage of the funnel: from inspirational content that builds brand awareness, to product and category page optimisation that converts. Whether you sell direct-to-consumer or through retailers, we help you own the search terms that matter, build editorial authority, and grow a channel that pays compounding returns over time.
Why home & lifestyle brands need specialist SEO
Home and lifestyle is a broad, visual, and intensely seasonal category. Shoppers move fluidly between Pinterest boards, Google searches, and brand websites and the brands that win in search are those that show up at every stage of that journey, not just at the bottom of the funnel.
Growthack works with home décor, interiors, gifting, and lifestyle brands to build organic strategies that match the way their customers actually shop: blending inspirational content, category authority, and technical excellence to drive traffic that converts.
What we do
Product & Category Page Optimisation
We optimise your product and category pages to rank for high-intent commercial keywords ensuring search engines and shoppers alike understand exactly what you sell and why it’s the best choice.
Seasonal & Editorial Content Strategy
From gifting guides and trend roundups to room inspiration features, we build content calendars aligned to the moments your audience is searching, driving consistent organic traffic year-round, with spikes at peak season.
Image SEO & Visual Search
In a category driven by aesthetics, image optimisation is non-negotiable. We ensure your product imagery is discoverable via Google Images, Google Lens, and Pinterest search; an often-overlooked traffic source for lifestyle brands.
Link Building & Digital PR
We secure editorial coverage and backlinks from interiors, lifestyle, and gifting publications that build your domain authority and drive referral traffic alongside organic rankings.
Results you can expect
Our home and lifestyle clients typically see growth in non-branded organic traffic within the first 90 days, with compounding improvements to category page rankings and editorial traffic building over a 6–12 month horizon. SEO becomes your most cost-efficient acquisition channel. No ad spend required.
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous growth optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous growth optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Testimonials
"Seamless migration with immediate positive results in orgainic visit activity."
Matt Ward
Head of Retail
Matt Ward
Head of Retail
5
/ 5
Based on 30+ Google reviews.
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
x
Average organic growth within 12 months post-migration
£
M
Annual revenue attributed to organic each year
%
Client retention rate after year one
+
Brands helped with our organic growth systems
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 42 12" xmlns="http://www.w3.org/2000/svg"><g d="" fill="transparent" height="0px" id="Hvws_Oxb8" transform="translate(0 0.24)" width="0px"/></svg>)
I've personally led 60+ growth engagements. Let me show you what's possible for yours.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 12 12" xmlns="http://www.w3.org/2000/svg"/>)
Kevin Kapezi
Founder & Director
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous growth optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Growth System
Starts at £2,500/mo + VAT
Auhority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous growth optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
Start your next stage of growth.
Growth System
Starts at £2,500/mo + VAT
Authority Engine
Starts at £5,000/mo + VAT
Popular
Custom
Get a quote
All engagements start with a 30-minute discovery call. No commitment required.
Starts at
/mo + VAT
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
90-day growth roadmap
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous growth optimisation
Ongoing growth advisory
Testimonials
"We have been working with Growthack from their start. Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business in the way they work. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in orgainic visit activity."
"Seamless migration with immediate positive results in orgainic visit activity."
Manage At Home
Head of Retail
5
/ 5
Based on 30+ Google reviews.
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."
Albena Dimitrova
Head of Digital, PassMeFast
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."
Matt Ward
Head of Retail, Manage At Home
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Marketing Executive, SIS Pitches
x
Average organic growth within 12 months post-migration
£
M
Annual revenue attributed to organic each year
%
Client retention rate after year one
+
Brands helped with our organic growth systems
We're in the business of making things actually happen for our clients.
I've personally led 60+ growth engagements. Let me show you what's possible for yours.
Kevin Kapezi
Founder & Director
FAQs
General
Beyond SEO®
Pricing
Process
Results
Is SEO still worth investing in with AI search growing?
Yes.
The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.
Brands that win in AI search are almost always strong in traditional SEO first.
What makes Growthack different from a traditional SEO agency?
We don’t treat SEO as a ranking exercise.
Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.
Not vanity metrics.
What types of businesses does Growthack work with?
We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.
Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.
Is Growthack a good fit for early-stage startups?
Usually no.
We’re best suited to businesses that already have:
Existing demand
A validated product or service
Internal stakeholders ready to act on insight
If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.
For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.
More questions? Reach out anytime.
Copied!
FAQs
General
Beyond SEO®
Pricing
Process
Results
Is SEO still worth investing in with AI search growing?
Yes.
The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.
Brands that win in AI search are almost always strong in traditional SEO first.
What makes Growthack different from a traditional SEO agency?
We don’t treat SEO as a ranking exercise.
Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.
Not vanity metrics.
What types of businesses does Growthack work with?
We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.
Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.
Is Growthack a good fit for early-stage startups?
Usually no.
We’re best suited to businesses that already have:
Existing demand
A validated product or service
Internal stakeholders ready to act on insight
If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.
For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.
More questions? Reach out anytime.
Copied!
FAQs
General
Beyond SEO®
Pricing
Process
Results
Is SEO still worth investing in with AI search growing?
Yes.
The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.
Brands that win in AI search are almost always strong in traditional SEO first.
What makes Growthack different from a traditional SEO agency?
We don’t treat SEO as a ranking exercise.
Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.
Not vanity metrics.
What types of businesses does Growthack work with?
We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.
Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.
Is Growthack a good fit for early-stage startups?
Usually no.
We’re best suited to businesses that already have:
Existing demand
A validated product or service
Internal stakeholders ready to act on insight
If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.
For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.
More questions? Reach out anytime.
Copied!
Let's find your next lever for growth .
Free 30-minute strategy call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let's find your next lever for growth .
Free 30-minute strategy call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let's find your next lever for growth .
Free 30-minute strategy call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure. Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
