East Midlands SEO agency helping ambitious independent schools as well as ecommerce, B2B, and SaaS brands across Derby and Derbyshire achieve sustainable organic growth.
Whether you're an established manufacturer, an independent school, a growing ecommerce brand or a B2B organisation looking to generate more qualified enquiries, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.
Organisations we've supported across Derbyshire and the East Midlands
Growthack has worked with organisations across Derbyshire, Nottinghamshire and the wider East Midlands, alongside nationally recognised brands throughout the UK.
From independent schools and manufacturers to ecommerce businesses, professional services and healthcare providers, we've helped ambitious organisations increase enquiries, strengthen their online visibility and achieve measurable commercial growth.
These include
Repton School
SIS Pitches
The Brick Tile Company
Nottingham Trent University
Elements Property
Feel Clear Hearing
Daltons (previously Daltons Wadkin)
Our experience across the region
As an East Midlands-based agency, we regularly work with organisations throughout Derbyshire, Nottinghamshire and the wider Midlands.
Our founder is based close to Derby and continues to support the regional business community, including speaking at events hosted by the University of Derby.
Many of our clients operate nationally and internationally, giving us experience solving growth challenges that extend well beyond local search.
Repton School is one of the UK's leading independent schools, attracting prospective families from across the UK and internationally.
The school partnered with Growthack to strengthen its organic visibility, improve technical SEO foundations and increase enquiries from prospective parents searching for independent education.
Working closely with the marketing team, we delivered a commercially focused SEO strategy combining technical improvements, content optimisation and ongoing search performance analysis to improve visibility across high-value search terms.
By aligning technical SEO with user intent and the school's wider marketing objectives, we helped create stronger foundations for long-term organic growth.
Results
Significant increase in organic traffic
Improved rankings across key independent school search terms
Increase in enquiries generated through organic search
Long-term SEO strategy supporting continued growth
Why Derby businesses choose Growthack
Website migration specialists
Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.
Commercially focused SEO
Rankings are only valuable if they generate enquiries, revenue or measurable business growth. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.
Built for the AI Search era
Search has evolved beyond Google. We help organisations strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.
Award-winning expertise
Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, education and B2B organisations.
Founder-led strategy
You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.
East Midlands expertise
Being based in the East Midlands allows us to work closely with organisations throughout Derbyshire while supporting ambitious brands across the UK and internationally.
Recognition built on measurable results
Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, B2B and education sectors.
European Search Awards Winner
Northern Digital Awards Winner
UK Digital Excellence Awards Winner
Multiple UK Search Awards finalist
UK eCommerce Awards finalist
East Midlands Business of the Year Awards shortlisted
What our clients say
Read reviews directly from the businesses and organisations we've helped.
Repton School
"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work.
The team are knowledgeable, proactive and an absolute pleasure to work with. They provide detailed briefs and clear step-by-step guidance for anything that needs to be implemented on our side, making the entire process straightforward and manageable. Their level of support and expertise has been exceptional, and we would highly recommend Growthack to any organisation looking to improve their online visibility."
Frequently asked questions
Do you only work with Derby businesses?
No. While we're based in the East Midlands and regularly support organisations across Derby and Derbyshire, we also work with businesses and institutions throughout the UK and internationally.
What industries do you specialise in?
Our strongest experience spans ecommerce, B2B, education, SaaS, manufacturing and professional services.
Can you help independent schools improve their online visibility?
Yes. We've worked with leading independent schools to improve technical SEO, strengthen organic visibility and increase enquiries from prospective parents through search.
Can you help with AI Search optimisation?
Yes. Beyond traditional SEO, we help organisations improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.
Do you offer technical SEO?
Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and complex website migrations.
How do we get started?
Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.
Organic growth for ambitious Derby businesses
East Midlands SEO agency helping ambitious independent schools as well as ecommerce, B2B, and SaaS brands across Derby and Derbyshire achieve sustainable organic growth.
Whether you're an established manufacturer, an independent school, a growing ecommerce brand or a B2B organisation looking to generate more qualified enquiries, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.
Organisations we've supported across Derbyshire and the East Midlands
Growthack has worked with organisations across Derbyshire, Nottinghamshire and the wider East Midlands, alongside nationally recognised brands throughout the UK.
From independent schools and manufacturers to ecommerce businesses, professional services and healthcare providers, we've helped ambitious organisations increase enquiries, strengthen their online visibility and achieve measurable commercial growth.
These include
Repton School
SIS Pitches
The Brick Tile Company
Nottingham Trent University
Elements Property
Feel Clear Hearing
Daltons (previously Daltons Wadkin)
Our experience across the region
As an East Midlands-based agency, we regularly work with organisations throughout Derbyshire, Nottinghamshire and the wider Midlands.
Our founder is based close to Derby and continues to support the regional business community, including speaking at events hosted by the University of Derby.
Many of our clients operate nationally and internationally, giving us experience solving growth challenges that extend well beyond local search.
Repton School is one of the UK's leading independent schools, attracting prospective families from across the UK and internationally.
The school partnered with Growthack to strengthen its organic visibility, improve technical SEO foundations and increase enquiries from prospective parents searching for independent education.
Working closely with the marketing team, we delivered a commercially focused SEO strategy combining technical improvements, content optimisation and ongoing search performance analysis to improve visibility across high-value search terms.
By aligning technical SEO with user intent and the school's wider marketing objectives, we helped create stronger foundations for long-term organic growth.
Results
Significant increase in organic traffic
Improved rankings across key independent school search terms
Increase in enquiries generated through organic search
Long-term SEO strategy supporting continued growth
Why Derby businesses choose Growthack
Website migration specialists
Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.
Commercially focused SEO
Rankings are only valuable if they generate enquiries, revenue or measurable business growth. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.
Built for the AI Search era
Search has evolved beyond Google. We help organisations strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.
Award-winning expertise
Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, education and B2B organisations.
Founder-led strategy
You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.
East Midlands expertise
Being based in the East Midlands allows us to work closely with organisations throughout Derbyshire while supporting ambitious brands across the UK and internationally.
Recognition built on measurable results
Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, B2B and education sectors.
European Search Awards Winner
Northern Digital Awards Winner
UK Digital Excellence Awards Winner
Multiple UK Search Awards finalist
UK eCommerce Awards finalist
East Midlands Business of the Year Awards shortlisted
What our clients say
Read reviews directly from the businesses and organisations we've helped.
Repton School
"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work.
The team are knowledgeable, proactive and an absolute pleasure to work with. They provide detailed briefs and clear step-by-step guidance for anything that needs to be implemented on our side, making the entire process straightforward and manageable. Their level of support and expertise has been exceptional, and we would highly recommend Growthack to any organisation looking to improve their online visibility."
Frequently asked questions
Do you only work with Derby businesses?
No. While we're based in the East Midlands and regularly support organisations across Derby and Derbyshire, we also work with businesses and institutions throughout the UK and internationally.
What industries do you specialise in?
Our strongest experience spans ecommerce, B2B, education, SaaS, manufacturing and professional services.
Can you help independent schools improve their online visibility?
Yes. We've worked with leading independent schools to improve technical SEO, strengthen organic visibility and increase enquiries from prospective parents through search.
Can you help with AI Search optimisation?
Yes. Beyond traditional SEO, we help organisations improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.
Do you offer technical SEO?
Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and complex website migrations.
How do we get started?
Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.
Organic growth for ambitious Derby businesses
East Midlands SEO agency helping ambitious independent schools as well as ecommerce, B2B, and SaaS brands across Derby and Derbyshire achieve sustainable organic growth.
Whether you're an established manufacturer, an independent school, a growing ecommerce brand or a B2B organisation looking to generate more qualified enquiries, our focus remains the same: building long-term organic growth that delivers measurable commercial outcomes.
Organisations we've supported across Derbyshire and the East Midlands
Growthack has worked with organisations across Derbyshire, Nottinghamshire and the wider East Midlands, alongside nationally recognised brands throughout the UK.
From independent schools and manufacturers to ecommerce businesses, professional services and healthcare providers, we've helped ambitious organisations increase enquiries, strengthen their online visibility and achieve measurable commercial growth.
These include
Repton School
SIS Pitches
The Brick Tile Company
Nottingham Trent University
Elements Property
Feel Clear Hearing
Daltons (previously Daltons Wadkin)
Our experience across the region
As an East Midlands-based agency, we regularly work with organisations throughout Derbyshire, Nottinghamshire and the wider Midlands.
Our founder is based close to Derby and continues to support the regional business community, including speaking at events hosted by the University of Derby.
Many of our clients operate nationally and internationally, giving us experience solving growth challenges that extend well beyond local search.
Repton School is one of the UK's leading independent schools, attracting prospective families from across the UK and internationally.
The school partnered with Growthack to strengthen its organic visibility, improve technical SEO foundations and increase enquiries from prospective parents searching for independent education.
Working closely with the marketing team, we delivered a commercially focused SEO strategy combining technical improvements, content optimisation and ongoing search performance analysis to improve visibility across high-value search terms.
By aligning technical SEO with user intent and the school's wider marketing objectives, we helped create stronger foundations for long-term organic growth.
Results
Significant increase in organic traffic
Improved rankings across key independent school search terms
Increase in enquiries generated through organic search
Long-term SEO strategy supporting continued growth
Why Derby businesses choose Growthack
Website migration specialists
Growthack is a website migrations specialist SEO agency. We frequently help businesses both large and small, migrate to new website platforms every year. On average, we do at least six migrations a year. Learn how we helped PassMeFast with their website migration.
Commercially focused SEO
Rankings are only valuable if they generate enquiries, revenue or measurable business growth. Every recommendation we make is prioritised against commercial impact rather than vanity metrics.
Built for the AI Search era
Search has evolved beyond Google. We help organisations strengthen their visibility across AI-powered search experiences including ChatGPT, Google AI Overviews and emerging AI platforms.
Award-winning expertise
Our work has been recognised through multiple UK and international industry awards, reflecting the measurable impact we've delivered for ecommerce, education and B2B organisations.
Founder-led strategy
You'll work directly with experienced specialists rather than layers of account management, ensuring strategy remains aligned with your commercial objectives.
East Midlands expertise
Being based in the East Midlands allows us to work closely with organisations throughout Derbyshire while supporting ambitious brands across the UK and internationally.
Recognition built on measurable results
Growthack has been recognised by leading business and search marketing awards for delivering commercially successful campaigns across ecommerce, B2B and education sectors.
European Search Awards Winner
Northern Digital Awards Winner
UK Digital Excellence Awards Winner
Multiple UK Search Awards finalist
UK eCommerce Awards finalist
East Midlands Business of the Year Awards shortlisted
What our clients say
Read reviews directly from the businesses and organisations we've helped.
Repton School
"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work.
The team are knowledgeable, proactive and an absolute pleasure to work with. They provide detailed briefs and clear step-by-step guidance for anything that needs to be implemented on our side, making the entire process straightforward and manageable. Their level of support and expertise has been exceptional, and we would highly recommend Growthack to any organisation looking to improve their online visibility."
Frequently asked questions
Do you only work with Derby businesses?
No. While we're based in the East Midlands and regularly support organisations across Derby and Derbyshire, we also work with businesses and institutions throughout the UK and internationally.
What industries do you specialise in?
Our strongest experience spans ecommerce, B2B, education, SaaS, manufacturing and professional services.
Can you help independent schools improve their online visibility?
Yes. We've worked with leading independent schools to improve technical SEO, strengthen organic visibility and increase enquiries from prospective parents through search.
Can you help with AI Search optimisation?
Yes. Beyond traditional SEO, we help organisations improve their visibility across AI-powered search platforms including ChatGPT and Google AI Overviews.
Do you offer technical SEO?
Technical SEO is one of our core Growth Systems, covering everything from site architecture and indexing to structured data, Core Web Vitals and complex website migrations.
How do we get started?
Most new partnerships begin with a Growth Audit, where we assess your technical foundations, AI Search visibility, content opportunities and competitive landscape before creating a prioritised roadmap for growth.
A complete search growth system combining technical SEO, content strategy and GEO / AI Search implementation.
AI search strategy
Technical infrastructure
Demand-aligned content
High-intent demand capture
Commercial performance insight
Continuous optimisation
Ongoing growth advisory
All engagements start with a 30-minute discovery call. No commitment required.
FAQs
AI Search
Migrations
General
Beyond SEO®
Pricing
Process
How do you actually measure AI visibility?
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.
The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).
Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.
Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.
What does an AI Search Visibility engagement actually include?
We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.
From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.
For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.
Can I check my own AI visibility before talking to you?
Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.
You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.
These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.
Is AI search reducing organic traffic, and how do you account for that?
AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.
Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.
This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.
Do you guarantee AI visibility or citations?
No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.
AI results are dynamic and ultimately controlled by the platforms producing them.
What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.
What makes a brand more likely to appear in AI search results?
There isn't a single GEO ranking factor.
AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.
We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.
Which AI platforms do you track?
We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.
How is AI Search Visibility different from traditional SEO?
Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.
AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.
The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.
What is AI Search Visibility (or GEO)?
AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure.Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let'sfindyournextleverforgrowth.
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure.Tell us where you are and we'll share how we can help.
60+
Partnerships over 5 years
98%
Satisfaction Rate.
Let'sfindyournextleverforgrowth.
Book a Discovery Call.
Audit current organic performance.
Map out exactly where your opportunity is.
"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."
Victoria Beaven
Head of Marketing, elementsuite
No pitch decks, no pressure.Tell us where you are and we'll share how we can help.
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