SIS Pitches
SIS Pitches is a global sports surface manufacturer delivering infrastructure projects across stadiums, colleges, high schools and governing bodies. In January 2025, SIS launched a full website redesign and brand refresh. Growthack led the SEO migration and commercial restructuring.
Industry
Manufacturing
Company Size
500 to 1,000 Employees
Timeline
12 Months
From High-Risk Migration to €2m in Global Growth
The challenge
The migration was an opportunity to not just redesign, but to disrupt and rebuild how the website contributes to pipeline.
To protect over 300 top-ranking keywords during a full website redesign, Growthack implemented a structured migration and commercial realignment strategy. Rather than focusing solely on traffic growth, the focus was on improving commercial architecture, strengthening technical foundations, and aligning search performance with revenue outcomes.
The approach
Our strategy focused on restructuring the site around new simplified terminology: sports, surfaces, systems and services to reflect the different lenses new potential customers may use to approach brand discovery and prioritise commercial expansion into more search query markets.
Our approach reflected how buyers approach procurement, as our strategy focused on: Streamlining historic content Improving navigation and stakeholder “ownership” of product areas Strengthening case study journeys with embedded CTAs Preparing the site for US state and sector expansion Introducing structured lead routing Migration protection at scale We implemented: Full pre and post-launch crawl comparisons URL-level redirect validation and redirect chain elimination Canonical and indexation auditing Multisite consolidation (UK, UAE, Ireland, etc.) August 2025, we launched the US: https://www.sispitches.com/us/ Immediately, we saw a 51% increase in daily clicks over an 8-week period for traffic from the United States across the site as a whole.
The Results
Facing the challenge of protecting over 300 top-ranking keywords during a full website redesign, Growthack implemented a structured migration and commercial realignment strategy. Rather than chasing traffic growth alone, the focus was on improving commercial architecture, strengthening technical foundations and aligning search performance with revenue outcomes.Organic now accounts for 43% of Key Events vs 29% for Paid.
Opportunities: 1,168 qualified CRM leads, which exceeded the set KPI of 1,000+.
Visibility: Preserved 300+ top 3 high buyer intent keywords e.g. “hybrid football pitch”
Leads: +610 Contact Form Submissions, from 1,034 to 1,644.
Revenue: 2,060,893.98 EUR (£1.8m) directly attributed to SEO
Conversion: 112.5% improvement in overall site conversion rate
"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement, helping us get the basics right while also having the depth of knowledge to handle more technical SEO when needed. We’d happily recommend them to other companies looking for a practical and knowledgeable SEO partner."
Adam Dickens
Group Marketing Executive
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