DoNotAge.org
DoNotAge.org is a global health and longevity brand providing research-led supplements designed to support healthier ageing.
Growthack worked with the brand across SEO, content strategy and digital PR, helping strengthen organic performance while identifying the structural, brand and international opportunities required for the company's next stage of growth.
Industry
Supplements
Company Size
Less than 50 Employees
Timeline
8 Months
Authority Building Doubles Branded Searches in 3 Months
The Challenge
DoNotAge.org operates in one of the most competitive areas of health ecommerce.
Customers do not simply search for individual supplement products. They research ingredients, longevity, health goals, scientific evidence and potential solutions across search engines, editorial publications and increasingly AI-powered platforms. Our analysis identified opportunities extending well beyond conventional keyword optimisation. The website needed stronger collection targeting, clearer connections between educational content and products, improved site hierarchy and a more unified brand experience. At the same time, building third-party authority was becoming increasingly important as health and longevity discovery expanded beyond traditional Google results.
The Solution
Rather than treating SEO, content and digital PR as separate channels, we developed an organic growth programme designed to make each reinforce the others.
Our analysis identified collection pages as one of the biggest organic growth opportunities for DoNotAge.org. We focused on improving collection targeting, content and internal linking while identifying opportunities to reduce keyword cannibalisation and create clearer journeys into priority products. DoNotAge.org had a substantial library of educational content, but stronger connections could be created between research and commercial pages. We identified opportunities for contextual internal linking, clearer calls to action and product modules that help users move naturally from researching an ingredient or health goal to discovering relevant products. Alongside SEO, Growthack developed research-led and product-focused digital PR campaigns designed to increase DoNotAge.org's visibility across health, fitness and lifestyle media. Campaigns combined original longevity research, expert commentary and targeted product outreach, securing coverage across publications including The Sun and Men's Fitness. A Men's Fitness campaign placed the DoNotAge.org 15-in-1 longevity drink in front of a highly relevant health and fitness audience.
The Results
Organic revenue increased by 12% from April to July 2026, reaching some of the strongest year-to-date levels during the period reviewed. Branded search traffic doubled compared with the previous three-month period. PR activity secured relevant coverage and drove additional engagement, strengthening the authority surrounding DoNotAge.org beyond its own website.
14,445 Men's Fitness competition entries
2× branded search traffic vs. previous 3 months
+12% organic revenue from April–July 2026
Stronger earned-media visibility
Featured in top publications
“Increase in organic site traffic and organic revenue YoY. The team was very attentive, they met deadlines and clearly communicated the progress of the roadmap they laid out for us. Hugely attentive, quick, clear communication.”
Dan Wild
Digital Communications Manager
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