XML Sitemap URL Extractor

Extract every URL from an XML sitemap or sitemap index. Paste a sitemap URL or upload an XML file to extract, filter, analyse and export URLs to CSV for free.

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Let's find your next lever for growth .

Book a Discovery Call.

Audit current organic performance.

Map out exactly where your opportunity is.

Victoria Beaven

Head of Marketing, elementsuite

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

60+

Partnerships over 5 years

98%

Satisfaction Rate.

Let's find your next lever for growth .

Book a Discovery Call.

Audit current organic performance.

Map out exactly where your opportunity is.

Victoria Beaven

Head of Marketing, elementsuite

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

60+

Partnerships over 5 years

98%

Satisfaction Rate.

About the Sitemap Extractor

Our free Sitemap URL Extractor pulls URLs from XML sitemaps and sitemap index files, turning them into a clean, usable list for SEO analysis.

Enter a sitemap URL or upload an XML file to extract, filter and analyse URLs before exporting the results to CSV. The tool can process individual XML sitemaps as well as sitemap indexes containing multiple child sitemaps.

What is a Sitemap URL Extractor?

A Sitemap URL Extractor retrieves the URLs contained within an XML sitemap and converts them into a list that can be reviewed, filtered or exported.

This is particularly useful when you need a quick inventory of website URLs for technical SEO audits, website migrations, redirect mapping, content analysis or competitor research without crawling the entire website.

What can you use the Sitemap Extractor for?

Extracting URLs from a sitemap gives you a structured view of the pages a website is actively presenting to search engines.

Website migrations: create an inventory of existing URLs before changing platforms, domains or site architecture.
Redirect mapping: export legacy URLs ready to map against destinations on a new website.
Technical SEO audits: review sitemap URLs for unexpected pages, duplicates and structural issues.
Content inventories: quickly identify pages, products, collections or other content represented within a sitemap.
Competitor analysis: analyse how another website structures its content, products and landing pages.
Indexation analysis: compare sitemap URLs against crawled or indexed URLs to identify potential discrepancies.

Planning a website migration? Learn more about Growthack's website migration services or use our URL Redirect Mapper to turn your extracted URLs into a redirect mapping workflow.

How to extract URLs from an XML sitemap

Enter your sitemap URL or upload an XML sitemap file.
Run the extractor to process the sitemap and retrieve its URLs.
Review the results and analyse the URLs contained within the sitemap.
Filter your URLs to isolate particular folders, page types or patterns.
Review structural insights such as URL depth, folder distribution and duplicate or near-duplicate URLs.
Export the results to CSV for further analysis or use within your SEO workflow.

Extract URLs from sitemap index files

Large websites often use a sitemap index containing links to multiple individual XML sitemaps rather than storing every URL in a single file.

Growthack's Sitemap Extractor can process sitemap indexes and retrieve URLs from their child sitemaps, making it useful for larger ecommerce, publishing and enterprise websites with thousands of URLs spread across multiple sitemap files.

Analyse sitemap URLs, not just extract them

The tool goes beyond producing a basic list of URLs. You can use the extracted data to understand how a website is structured and identify patterns that may warrant further investigation.

Features include URL filtering, duplicate and near-duplicate detection, URL-depth analysis, folder distribution and CSV export, helping turn sitemap data into something useful for technical SEO analysis.

Using the Sitemap Extractor for website migrations

An XML sitemap can provide a valuable starting point when creating a URL inventory for a website migration.

Extracting the existing sitemap URLs helps identify pages that need to be preserved, redirected or reviewed before the new website launches. However, a sitemap should not be treated as a complete migration inventory because important URLs may exist outside it.

For larger migrations, we combine sitemap extraction with website crawls, analytics, Google Search Console, backlink data and other URL sources to build a more comprehensive migration dataset.

Migrating an ecommerce store to Shopify? See our Shopify migration services.

Frequently asked questions

How do I extract all URLs from a sitemap?

Enter the XML sitemap URL into the Sitemap Extractor and run the tool. It will retrieve the URLs contained within the sitemap so you can review, filter and export them. You can also upload an XML sitemap file directly.

Can I extract URLs from a sitemap index?

Yes. The Sitemap Extractor can process sitemap index files containing multiple child sitemaps and retrieve the URLs contained within them.

Can I extract URLs from a Shopify sitemap?

Yes. Shopify automatically generates XML sitemaps for products, collections, pages and blog content. You can enter the relevant Shopify sitemap URL to extract and analyse the URLs it contains.

Can I extract URLs from a WordPress sitemap?

Yes. The tool can process XML sitemaps generated by WordPress and common SEO plugins, provided the sitemap is publicly accessible.

Can I export sitemap URLs to CSV?

Yes. Once the sitemap has been processed, the extracted URL data can be exported to CSV for further analysis in Excel, Google Sheets or other SEO tools.

What is the difference between an XML sitemap and a sitemap index?

An XML sitemap contains individual page URLs. A sitemap index contains links to multiple XML sitemap files. Sitemap indexes are commonly used by larger websites that need to organise URLs across separate sitemap files.

Does an XML sitemap contain every URL on a website?

Not necessarily. A sitemap only contains the URLs that have been included within it. Other indexable, redirected, orphaned or legacy URLs may exist elsewhere, which is why sitemap extraction should not replace a full website crawl when conducting a technical SEO audit or migration.

Why extract sitemap URLs before a website migration?

Extracting sitemap URLs creates one source of legacy URLs that can be compared against the new website and incorporated into redirect mapping. For a complete migration, sitemap data should also be combined with crawl data, analytics, Search Console, backlinks and other URL sources.

Is the Growthack Sitemap Extractor free?

Yes. Growthack's Sitemap URL Extractor is free to use for extracting and analysing URLs from XML sitemaps.

Testimonials

"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work."

The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.

Repton School

Marketing Team

The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.

Repton School

Marketing Team

5

/ 5

Based on 30+ Google reviews.

"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."

Albena Dimitrova

Head of Digital, PassMeFast

"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."

Matt Ward

Head of Retail, Manage At Home

"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."

Adam Dickens

Marketing Executive, SIS Pitches

Albena Dimitrova

Head of Digital, PassMeFast

Matt Ward

Head of Retail, Manage At Home

Adam Dickens

Marketing Executive, SIS Pitches

Albena Dimitrova

Head of Digital, PassMeFast

Matt Ward

Head of Retail, Manage At Home

Adam Dickens

Marketing Executive, SIS Pitches

Average organic growth within 12 months post-migration

Annual revenue attributed to organic each year

Client retention rate after year one

Brands helped with our organic growth systems

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FAQs

AI Search

Migrations

General

Beyond SEO®

Pricing

Process

How do you actually measure AI visibility?

We start by defining a representative set of commercially relevant prompts and buyer queries around your products, services and market. These become the benchmark for ongoing AI visibility tracking, reported in a live dashboard alongside your traditional organic performance instead of a one-off audit.

The dashboard tracks AI Overview Presence (how often Google's AI Overview cites you across that keyword set), AI Brand Mentions (how often ChatGPT names you directly), and AI Search Opportunity (keywords you already rank for but aren't yet cited on –– the fastest-moving target).

Underneath that sits your actual citation footprint: which of your pages AI systems are pulling from, broken down by content type, with real example answers showing exactly what was asked and what got cited.

Every keyword is checked head-to-head against named competitors, so it's clear not just whether you're showing up, but whether a rival is showing up instead. Because generated answers can change considerably over time, we focus on trends across a consistent query set rather than individual responses.

You can see a live example, with sample data, at reports.growthack.io/demo/

What does an AI Search Visibility engagement actually include?

We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.

From there, we assess and audit the signals influencing that visibility across technical architecture, entities, structured data, content and third-party authority. Recommendations are prioritised according to the gaps identified rather than applying a generic GEO checklist.

For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.

This creates a repeatable process:

Benchmark → diagnose → prioritise → implement → monitor → improve.

Can I check my own AI visibility before talking to you?

Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.

You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.

These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.

Is AI search reducing organic traffic, and how do you account for that?

AI-generated answers can reduce clicks for some searches because users increasingly receive information without visiting a website. That makes click volume alone an increasingly incomplete measure of organic performance.

Our reporting therefore considers search visibility, AI visibility, qualified traffic and commercial outcomes together. The objective isn't simply to maximise clicks. It's to understand whether your brand is being discovered by the right audiences and whether organic and AI search are contributing to demand, conversions and revenue.

This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.

Do you guarantee AI visibility or citations?

No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.

AI results are dynamic and ultimately controlled by the platforms producing them.

What we do guarantee is clear strategy, honest advice and execution based on evidence. We establish a measurable baseline, identify the areas where your visibility can realistically be improved and monitor performance over time.

What makes a brand more likely to appear in AI search results?

There isn't a single GEO ranking factor.

AI visibility is influenced by a combination of signals including technically accessible content, clear brand and entity information, topical relevance, structured information and credible third-party references.

We therefore look for gaps across your website and wider digital footprint rather than simply optimising individual pages for ChatGPT. Our Technical Architecture and Authority Building systems address two important parts of that wider picture.

Which AI platforms do you track?

We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.

Rather than treating every platform equally, reporting focuses on the platforms and query types most relevant to your audience. The monitoring set can also evolve as AI search behaviour changes and new platforms gain meaningful adoption.

How is AI Search Visibility different from traditional SEO?

Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.

AI Search Visibility adds another layer: whether your brand appears within generated answers, how frequently it appears compared with competitors and which sources AI systems use when forming those answers.

The disciplines overlap heavily. Strong technical SEO, useful content and established brand authority remain important foundations for AI visibility. This is why we treat AI search as part of our Beyond SEO® approach rather than as a replacement for SEO.

What is AI Search Visibility (or GEO)?

AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.

Generative Engine Optimisation (GEO) describes the work involved in improving that visibility. Rather than focusing solely on where an individual webpage ranks, we look at whether AI systems understand, mention, cite or recommend your brand for commercially relevant topics and buyer queries.

FAQs

AI Search

Migrations

General

Beyond SEO®

Pricing

Process

How do you actually measure AI visibility?

You can see a live example, with sample data, at reports.growthack.io/demo/

What does an AI Search Visibility engagement actually include?

We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.

For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.

This creates a repeatable process:

Benchmark → diagnose → prioritise → implement → monitor → improve.

Can I check my own AI visibility before talking to you?

Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.

You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.

These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.

Is AI search reducing organic traffic, and how do you account for that?

This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.

Do you guarantee AI visibility or citations?

No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.

AI results are dynamic and ultimately controlled by the platforms producing them.

What makes a brand more likely to appear in AI search results?

There isn't a single GEO ranking factor.

Which AI platforms do you track?

We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.

How is AI Search Visibility different from traditional SEO?

Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.

What is AI Search Visibility (or GEO)?

AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.

FAQs

AI Search

Migrations

General

Beyond SEO®

Pricing

Process

How do you actually measure AI visibility?

You can see a live example, with sample data, at reports.growthack.io/demo/

What does an AI Search Visibility engagement actually include?

We begin by establishing a baseline of your existing AI visibility and identifying the topics, prompts and competitors that matter commercially.

For ongoing engagements, we then monitor the same query set over time, compare your visibility against competitors and report AI performance alongside organic search and commercial KPIs.

This creates a repeatable process:

Benchmark → diagnose → prioritise → implement → monitor → improve.

Can I check my own AI visibility before talking to you?

Yes. Our free AI Visibility Checker provides an initial benchmark of how your brand appears within AI-powered search experiences.

You can also use our AI Overviews Share of Voice tool to assess visibility within Google's AI-generated results and compare your presence against competitors.

These tools provide a useful starting point. Client reporting goes further by tracking a defined set of commercially relevant queries consistently over time.

Is AI search reducing organic traffic, and how do you account for that?

This also means we don't interpret declining informational clicks in isolation if visibility and commercial performance tell a different story.

Do you guarantee AI visibility or citations?

No. No credible agency can guarantee rankings, AI citations or inclusion within a particular generated response.

AI results are dynamic and ultimately controlled by the platforms producing them.

What makes a brand more likely to appear in AI search results?

There isn't a single GEO ranking factor.

Which AI platforms do you track?

We monitor visibility across major AI-powered discovery platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.

How is AI Search Visibility different from traditional SEO?

Traditional SEO primarily measures how webpages perform within search engines through metrics such as rankings, impressions, clicks and organic conversions.

What is AI Search Visibility (or GEO)?

AI Search Visibility measures how visible a brand is within AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini and Perplexity.