Internal links are the quickest SEO win

Internal linking is the one lever that costs nothing, needs no outreach, no new content and no developer, and it works on pages you already have. Which is exactly why it gets skipped. There is no obvious moment when someone decides to review internal links, so nobody ever does.

Meanwhile the problem quietly compounds. Every new page you publish mentions subjects covered elsewhere on your site, and almost none of those mentions become links. Two years of content later you have hundreds of missed connections and a handful of important pages that nothing points to.

This tool finds them. It reads up to 300 of your pages, works out what each one is about, and shows you where one page discusses another page's subject in its copy without linking to it.

Help Google and AI reach every page on your site

Unlinked mentions

The main event. A page on your site writes about a subject you have a dedicated page for, but never links to it. You get the page to edit, the page to link to, the exact sentence containing the mention, and the anchor text to use. It is close to a copy and paste job for whoever owns the site.

Orphan pages

Pages nothing on your site links to. Search engines find them slowly if at all, and AI crawlers may never reach them. These are usually pages that were published, linked from a campaign, and then quietly forgotten.

Pages with the fewest in-copy links

Your least supported pages, ranked by links inside content rather than links in the menu. If something commercially important is near the top of that list, you have found where to point your next round of links.

Why the findings are usable

Most link tools give you a spreadsheet of URL pairs and leave you to work out what to do. This one gives you the evidence.

It quotes the sentence. You can see the mention in context and judge in two seconds whether the link makes sense, rather than opening the page and hunting for it.

It tells your menu apart from your content. A link in the main navigation proves a page is reachable, but tells search engines almost nothing about what it relates to. Menu links still count towards whether a page is orphaned, but only links inside page copy count as real topical support, which is what internal linking is actually for.

It ignores your blog listing pages, tag archives and author pages, along with team, careers and policy pages. They generate enormous noise and no commercial value.

It filters out link lists. Staff directories and menu blocks technically contain the words, but suggesting a link inside one is useless. Only genuine prose is offered as evidence.

Who it is for

Anyone with more than about thirty pages. Below that you can hold the whole site in your head. Above it, opportunities hide in plain sight.

Agencies and consultants, as a fast, concrete deliverable. Running this before a first meeting gives you specific recommendations about the prospect's own site, which beats a generic audit slide every time.

Content teams publishing regularly. Run it monthly and link each new article into the pages it should support.

Anyone who has migrated a site. Migrations orphan pages more than anything else, and orphaned pages are invisible until someone looks.

How to use the results

Start with orphans if any appear. A page nothing links to is barely part of your site as far as search engines are concerned, and one link fixes it.

Then work down the unlinked mentions, but apply judgement rather than adding all of them. A link is worth adding when it genuinely helps the reader get to the next thing they want. Links added purely for SEO read as exactly that, and they clutter the page for everyone.

Watch which pages appear repeatedly as link targets. If one page keeps coming up, that is your site telling you which subject it revolves around, which is useful for planning far beyond internal links.

Finally, check the in-copy links list against your commercial priorities. A money page sitting on zero in-content links is being carried entirely by your navigation, and that is a weak position.

Frequently asked questions

Do I need to install anything?

No. The tool reads your published pages the way a search engine does. No signup, no tracking code, no access to your analytics.

How many pages does it read?

Up to 300 in a single pass, taken from your sitemap, which covers most sites completely. Larger sites get their first 300 commercial pages analysed, and the report says so rather than pretending it saw everything.

Why are no orphan pages shown for my site?

Either you have none, or your site is larger than 300 commercial pages. A page can only honestly be called an orphan when every page has been checked, so beyond that size we report the least-linked pages instead of guessing.

Does it count links in my menu and footer?

For working out whether a page is orphaned, yes: a menu link does make a page reachable. For everything else, no. Links that appear on every page carry no topical signal, so the opportunities and the rankings are based on links inside page content only.

Will it suggest links I already have?

No. If the page already links to the target from its copy, the suggestion is dropped. You may still see a suggestion for a page that is in your navigation, and that is deliberate: a link inside relevant content is worth considerably more than the same link in a menu.

Should I add every link it finds?

No, and any tool that tells you to is wrong. Add the links that help a reader get somewhere useful. Skip the ones that would read as stuffed. The tool finds candidates; you make the call.

Is it really free?

Yes. It is one of a suite of free SEO tools we build and maintain. No signup, no usage limits, no upsell in the results.

Found the gaps? We can close them

A list of links is a to-do list. Turning it into a site structure that consistently pushes authority to the pages that earn money is the part that takes judgement and time.

If you want help acting on your results, or a full internal linking review across a larger site, get in touch at [email protected].