Traffic is only half the job

Most teams spend heavily getting visitors to a page and almost nothing checking what happens when they arrive. A page that loads in twelve seconds, greets people with a vague headline and asks for nine form fields will quietly waste every click you send it.

This tool checks the page the way a first-time visitor experiences it. How long until they see something? Do they instantly understand what you sell and who it is for? How much work is the form? Is there anything that makes them hesitate? Each answer becomes a score, and each problem becomes a fix you can act on.

The six pillars

Speed, measured on real visitors

We run your page through Google Lighthouse and, where the page has enough traffic, show Core Web Vitals measured on real Chrome users, not a simulation. You see each vital in plain English: how long until the main content shows, how much the layout jumps around, how long the page ignores taps. And because a number alone tells you nothing, the report names where the time actually goes, with the estimated saving for each cause.

Message clarity, reviewed not rewritten

AI reads your headline, opening copy and calls to action, then scores how quickly a stranger would understand what you offer, who it is for and why to act now. It points at what to strengthen, quoting your own copy as evidence: positioning that could be sharper, claims that need proof, audiences left vague, CTAs with no reason to act today.

Deliberately, it never writes your copy for you. Nobody knows your proof points and voice like you do, and generic rewritten copy is exactly what your competitors are publishing. You get the diagnosis; the words stay yours.

Form friction

Every field costs conversions. The tool counts your real fields, checks each one is properly labelled (placeholder text vanishes the moment someone starts typing), and confirms browsers can autofill the contact details, so a phone visitor can complete your form in taps rather than typing.

Trust signals

The quiet checks visitors run before they submit anything: a visible phone number or email, a linked privacy policy, terms, HTTPS. Anonymous pages convert worse.

Inclusive UX

Conversion quick wins from the rendered page: text contrast people can actually read, tap targets big enough for thumbs, images and links that make sense to everyone. Customers who cannot use your page cannot buy from it. This is a set of quick wins, not an accessibility compliance audit, and we say so in the report.

Mobile basics

The fundamentals that still trip pages up: a proper viewport, and pinch-zoom left switched on.

Built for how modern sites are actually built

If your site runs on Framer, Webflow or a similar builder, its code contains every responsive layout at once, and naive checkers count the same form three times over. This tool de-duplicates before counting, so the numbers match what your visitors actually see, and it tells you when your builder is repeating elements behind the scenes.

What you get

• An overall readiness score with a plain verdict, not just a number

• Six pillar scores so you can see at a glance where the problem lives

• A "fix these first" list, every failed check ordered by impact, each with the evidence and the fix

• Speed causes with estimated savings, so "slow" becomes "this script costs you 1.8 seconds"

• A copy review anchored to quotes from your own page

• The full report as CSV, ready for a ticket queue or a client deck

Who it is for

Anyone about to spend on traffic. Check the landing page before the ad budget, not after.

Agencies, as a first-meeting conversation starter: run a prospect's key page and walk in with specifics.

In-house marketers who suspect the page is the problem but need evidence to get developer time prioritised.

Anyone on a page builder who wants checks that understand how builders generate code.

How to read your results

Start with the fix list, not the score. It is already ordered by impact, and the top two or three items usually account for most of the leak.

If speed is red, treat it as your biggest lever. A page that takes ten seconds to show anything loses most visitors before any other pillar gets the chance to matter.

Treat the copy review as a brief for yourself, not a verdict. It tells you which claim needs proof and which audience is left vague; you decide the words.

Then re-run after each change. Results refresh daily, so you can watch the score move as fixes land.

Frequently asked questions

Do I need to install anything?

No. The tool reads the public page like a visitor would. No tracking code, no signup, no access to your analytics.

Where do the speed figures come from?

Google. Where your page has enough traffic, the figures are Core Web Vitals measured on real Chrome users via Google's Chrome UX Report. Where it does not, we show Google Lighthouse lab measurements on a mid-range phone and label them clearly as lab data.

Is this a full CRO audit?

No, and we are upfront about that. It is a page-level readiness check: it cannot see your analytics, traffic sources or funnel. What it can do is catch the on-page problems that no amount of funnel analysis will fix.

Is the inclusive UX pillar an accessibility audit?

No. It surfaces the accessibility issues that also cost conversions, contrast, tap targets, labels, as quick wins. A compliance audit needs specialist testing with real assistive technology.

Why does the AI not rewrite my copy?

Because AI-written marketing copy reads like AI-written marketing copy. The review tells you what is structurally weak, quoting your page as evidence, and leaves the writing to the person who knows the business.

My builder shows different numbers to the report. Why?

It probably does not any more: the tool de-duplicates the repeated elements that builders like Framer generate for each screen size. Where duplication exists, the report shows both numbers and explains the gap.

Is it really free?

Yes. It is one of 17 free tools we build and maintain. No signup, no usage limits, no upsell in the results.

Found the leak? Now fix it

The report tells you what is costing you conversions. Acting on it, rebuilding a slow page, sharpening the message, restructuring the form, is where the return actually arrives.

If you want help turning your report into a faster, clearer page that converts the traffic you are already earning, get in touch at [email protected].