About the Tool

The Growthack Brand Sentiment Analyser reads what people are publicly saying about a brand and turns it into a clear read on perception. Enter a brand and it gathers public review and discussion content, then analyses it to show you:

1. An overall sentiment score and emoji, with a positive, neutral and negative breakdown

2. A plain-English summary of how people feel

3. The recurring themes behind that sentiment, each tagged as positive, neutral or negative

4. What customers care about most: the pains, needs and priorities that shape their view

5. The same analysis for up to two competitors, side by side

Everything is drawn from live public sources at the moment you run it, and the analysis is done with AI. It's built to give you a fast, directional read on brand perception, not a substitute for a full market-research programme.

Use Cases

Messaging and Positioning

See the themes and priorities customers actually talk about, then shape your messaging around what moves perception.

Competitor Perception

Compare how your brand is perceived against rivals, and spot the sentiment gaps you can exploit or the weaknesses to shore up.

Content and PR Planning

Turn recurring pains and priorities into content and campaigns that speak directly to what your audience cares about.

Reputation Monitoring

Get a quick pulse on brand sentiment before a launch, a campaign, or a board update.

Voice-of-Customer Research

Use the "what people care about most" list as a fast, unfiltered voice-of-customer input for strategy and product conversations.

New Client and Pitch Prep

Show a prospect an honest snapshot of how they and their competitors are perceived as part of a strategy proposal.

How to Use the Brand Sentiment Analyser

Step 1: Enter Your Brand

Type your brand name into the first field. Use the name as people write it, for example "Rise at Seven" rather than a domain, so it matches how the brand is discussed publicly.

Step 2: Add Competitors (Optional)

Add up to two competitor brands to compare sentiment side by side. Leave it blank to analyse your brand on its own.

Step 3: Run the Analysis

Click Analyse sentiment. The tool gathers public review and discussion content and runs the AI analysis. This can take up to 25 seconds.

Step 4: Read and Act

Work through each brand card: the score and split show the headline picture, the themes show what's driving it, and the priorities show what to address. Use Export as CSV to take the full analysis away.

Additional Notes

• Sentiment is analysed from publicly available review and discussion text. It's a directional read on perception, not a precise statistical measure, and it reflects whatever is publicly visible at the time you run it.

• Public star ratings from review platforms are shown when they're visible in public results, but they aren't available for every brand. When they're absent, the sentiment analysis still stands on the review and discussion text.

• Brands with more public discussion produce a richer analysis. Very small or low-profile brands may return a thinner read.

Tool FAQs

For additional questions or support, please contact [email protected]

Where does the sentiment data come from?

From publicly available review and discussion content surfaced through public search results, such as review platforms and community discussions. The tool reads what's already public; it doesn't access private data or scrape platforms directly.

How is the sentiment score calculated?

An AI model reads the collected public content and assesses the balance of positive, neutral and negative opinion, then expresses it as a score out of 100 and a breakdown. It's an interpretation of the available text, so treat it as a strong directional signal rather than an exact figure.

Why don't I always see star ratings?

Aggregate star ratings only appear when they're publicly visible in search results, which varies by brand and platform. When they aren't shown, the analysis relies on the review and discussion text instead, which is the core of the tool either way.

Can I compare more than two competitors?

The tool compares up to two competitors at a time to keep each analysis fast and focused. For a broader competitive perception study, our team can run a deeper analysis.

Is my data saved?

No personal data is stored. The brand names you enter are used to fetch and analyse live public content, and that result may be cached briefly (up to 24 hours) to speed up repeat lookups, but nothing personally identifying is stored or transmitted.