Brand Sentiment Analyser

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Find out how an AI search driven world really feels about your brand. This tool reads live public reviews and discussions, verifies they are about the right company, and turns them into a clear sentiment score, themes and priorities. Add a competitor for a side-by-side comparison.

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Let's find your next lever for growth .

Book a Discovery Call.

Audit current organic performance.

Map out exactly where your opportunity is.

"Our work with Growthack was about much more than just SEO. It was about truly understanding our buyers and bringing our brand to life in a way that resonated with them. The results speak for themselves: a significant increase in qualified leads, stronger brand authority and a website that actively supports our growth ambitions."

Joseph Alexander - Official Framer Partner

Victoria Beaven

Head of Marketing, elementsuite

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

60+

Partnerships over 5 years

98%

Satisfaction Rate.

Let's find your next lever for growth .

Book a Discovery Call.

Audit current organic performance.

Map out exactly where your opportunity is.

Victoria Beaven

Head of Marketing, elementsuite

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

60+

Partnerships over 5 years

98%

Satisfaction Rate.

Let's find your next lever for growth .

Book a Discovery Call.

Audit current organic performance.

Map out exactly where your opportunity is.

Victoria Beaven

Head of Marketing, elementsuite

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

60+

Partnerships over 5 years

98%

Satisfaction Rate.

About this tool

The Brand Sentiment Analyser gathers what people are publicly saying about a brand across review platforms such as Trustpilot, Google Business, G2, Capterra, Feefo and Reviews.io, plus discussion snippets from Reddit. AI then analyses how people feel and why, producing a 0 to 100 sentiment score, a positive, neutral and negative split, recurring themes, and the priorities customers mention most.

Accuracy is the point. Add your website and the tool verifies your brand identity from your own homepage, checks review pages belong to your exact domain, and filters out companies that merely share your name. Every result shows how many mentions were verified, how many were filtered out as off-brand, and a confidence level, so you always know how much weight to put on the score.

Smaller brands are covered too. When public mentions are thin, the tool finds your verified Google Business listing and reads your actual Google reviews, often the richest sentiment source a local or niche business has. And wherever negative sentiment shows up, the tool explains where it comes from and suggests a practical way to address it.

Use cases

Brand health checks. A quick, honest read on public perception without commissioning research.
Competitor benchmarking. Compare your sentiment score, themes and platform ratings against a competitor, like for like.
Messaging and positioning. The themes and customer priorities show you what your market actually cares about, in their own words.
Reputation management. See exactly where negative sentiment is coming from and what to do about it, before it hardens into your reputation.
Pitch and reporting decks. Export everything as CSV for client reports or internal reviews.

How to use

Enter your brand name. The name people actually use when talking about you.
Add your website (recommended). This powers the verification: identity grounding, exact-domain Trustpilot matching and Google Business review retrieval.
Add your company name (optional). Useful if your brand, product and legal company names differ.
Add a competitor (optional). One competitor, for a side-by-side comparison.
Analyse. Results take up to a minute.
Read the verdict. Start with the at-a-glance summary, then the full breakdown: score, sentiment split, summary, themes, customer priorities and platform star ratings, each marked with a confidence level and verified mention counts.
Export as CSV if you want the data elsewhere.

FAQs

Where does the data come from?

Live public sources: review platforms such as Trustpilot, Google Business, G2, Capterra, Feefo and Reviews.io, plus public discussion snippets from Reddit. Nothing is taken from private or logged-in sources.

How do you make sure it is actually my brand?

Several layers. Your website's homepage confirms the brand identity. Review pages on domain-keyed platforms such as Trustpilot must match your exact domain. Reddit and other discussion snippets must genuinely name your brand, and the AI discards anything clearly about a different company with a similar name. The results show how many mentions were filtered out.

What does the confidence level mean?

It reflects how many verified mentions the analysis is built on. High confidence means 15 or more, medium means 6 or more, low means fewer. A low-confidence score is honest about being based on thin data, so treat it as directional.

My brand is small. Will there be enough data?

Often, yes. When public mentions are sparse and you have provided your website, the tool locates your verified Google Business listing and reads your actual Google reviews. For many small and local brands this is where most genuine customer sentiment lives.

Can I compare against a competitor?

Yes. Add one competitor and you will see both brands side by side, including an at-a-glance score comparison. Star ratings are only shown for platforms we could retrieve for both brands, so you are always comparing like for like.

What if there is negative sentiment?

When the analysis finds negative sentiment, it tells you where it is coming from, for example a recurring complaint on a particular platform, and suggests a practical action to address it. If sentiment is entirely positive, no such box appears.

Is it free?

Yes, free with no signup. If you would like help acting on what customers think, from messaging to content and PR, contact [email protected] or book a call with Growthack.

Key Benefits

This tool can help you with analysing:

AI Readiness Score – a 0–100 composite score with a letter-grade verdict
Reach, Read & Recommend performance per AI engine
Which competitors AI names instead of you
AI crawler accessibility and technical readiness

The tool combines live checks – crawler accessibility, robots.txt, structured data – with live queries to ChatGPT, Perplexity and Google AI Overviews. By showing both a free preview score and a full gated breakdown, it gives you a clear, evidence-based view of where AI search is helping or hurting your brand, and a ranked list of fixes to close the gap.

Use Cases

Client Audits

Diagnose exactly why a brand isn’t appearing in ChatGPT or Google AI Overviews, with a ranked fix list to act on.

Competitive Analysis

See which competitors AI names in your category’s buying questions, and where they’re getting cited from.

GEO / AI-SEO Technical Audit

Check whether AI crawlers are blocked in robots.txt and whether structured data (schema) is in place.

Content Gap Analysis

Identify categories or questions AI doesn’t currently associate with your brand.

How to Check AI Visibility

Enter your Website URL and Company Name (both required).
Optionally add your Brand Name (if different from your company name), Industry, and Target Market to sharpen the buying questions tested.
Click “Run free AI check” to map your brand across AI search, analyse ChatGPT and Google AI Overview visibility, and check crawler accessibility.
Review your free AI Readiness Score and the Reach / Read / Recommends matrix, showing whether each AI engine can access, parse and cite your site.
Enter your email at the gate to unlock the full report.
Review the unlocked sections: Executive Summary, Scoring Framework, Strengths & Weaknesses, Recommendations, ChatGPT Visibility, Google AI Overview Readiness, and Full Readiness Breakdown.
Check the Lost-Deal Map to see which buying questions AI answers with a competitor’s name instead of yours.
Work through the ranked fix list, tagged Reach (crawler/access issues) or Read (machine-readability issues).
Click “Download PDF” for a branded report, or “Book a call” to go straight to a consultation.

Additional Notes

The tool checks visibility across ChatGPT, Perplexity and Google AI Overviews, and cross-references crawler accessibility against a wider set of AI bots (GPTBot, ClaudeBot, Google-Extended and others).
The free stage never reveals the “Recommends you” result for ChatGPT or Google AI – only the Perplexity result is shown pre-gate, to keep the full report as the incentive to unlock.
Some figures are estimated where an engine has limited data for your specific queries; these are labelled as estimated rather than observed.
The scan runs against a backend service to query live AI engines, so your domain and query results pass through Growthack’s backend during the scan.

Tool FAQs

For additional questions or support, please contact [email protected]

Which AI engines does it check?

ChatGPT, Perplexity, and Google AI Overviews. Crawler accessibility is also checked against a wider set of AI bots, including GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended.

What’s the difference between the free and full report?

The free report shows your overall score, grade, and whether each engine can reach and read your site, plus your Perplexity result. The full report (unlocked with an email) adds live ChatGPT and Google AI results, your complete score breakdown, competitor names, source citations, and a ranked fix list.

What is the “Lost-Deal Map”?

It’s a set of real buying-intent questions in your category, tested across AI engines, showing whether your brand is named in the answer or a competitor is recommended instead.

Why are some results locked behind an email?

The full breakdown and live engine results are gated to generate qualified leads – this is a lead-generation tool as much as a diagnostic one.

How is the AI Readiness Score calculated?

It’s a weighted composite across categories including ChatGPT Visibility, Google AI Overview Visibility, AI Accessibility, Technical Readiness, and AI-Cited Authority.

Is my data saved or shared?

The scan runs against a backend service to query live AI engines, so – unlike a purely client-side tool – your domain and query results pass through Growthack’s backend during the scan.

Testimonials

"Repton School has worked with Growthack for the past year and the impact has been outstanding. We have seen a significant increase in organic traffic to our website, much stronger Google rankings across key search terms, and a clear rise in enquiries to the school as a direct result of their work."

The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.

Repton School

Marketing Team

The team are knowledgeable, proactive and an absolute pleasure to work with. We would highly recommend Growthack to any organisation looking to strengthen its digital presence.

Repton School

Marketing Team

5

/ 5

Based on 30+ Google reviews.

"Working with Growthack over the past 12 months has been transformative for PassMeFast's organic performance. From the outset, the team took the time to understand our business model, customer intent, and technical challenges — especially following a complex CMS migration that had a significant impact on traffic and leads."

Albena Dimitrova

Head of Digital, PassMeFast

"Kevin and his team provide not only expertise in organic search optimisation, but great communication and care for our business. We recently relaunched our website, and their advice and attention to detail played a significant contribution to a seamless migration with immediate positive results in organic visit activity."

Matt Ward

Head of Retail, Manage At Home

"I've found Growthack easy to work with and communication has been consistently good. They explain things clearly and make SEO straightforward for us to understand and implement. The team brings a broad range of expertise, with everyone contributing their own perspective and ideas. We'd happily recommend them to other companies looking for a practical and knowledgeable SEO partner."

Adam Dickens

Marketing Executive, SIS Pitches

Albena Dimitrova

Head of Digital, PassMeFast

Matt Ward

Head of Retail, Manage At Home

Adam Dickens

Marketing Executive, SIS Pitches

Albena Dimitrova

Head of Digital, PassMeFast

Matt Ward

Head of Retail, Manage At Home

Adam Dickens

Marketing Executive, SIS Pitches

Average organic growth within 12 months post-migration

Annual revenue attributed to organic each year

Client retention rate after year one

Brands helped with our organic growth systems

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I've personally led 60+ growth engagements. Let me show you what's possible for yours.

Kevin Kapezi

Founder & Director

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FAQs

General

Beyond SEO®

Pricing

Process

Results

What is Growthack.io and what do we do?

Growthack is an award-winning organic growth agency that helps eCommerce, SaaS and B2B brands grow through technical SEO, strategic content, brand authority and integrated paid media. Our approach goes Beyond SEO® by building Growth Systems designed to increase visibility across Google, ChatGPT and AI-powered search experiences.

What is an Organic Growth Agency?

An organic growth agency helps businesses attract and convert customers through long-term channels such as search, content, authority building and brand visibility. Unlike traditional SEO agencies that focus only on rankings, organic growth agencies align multiple channels to drive sustainable commercial growth.

Why is Growthack different from a traditional SEO agency?

Traditional SEO agencies often focus primarily on rankings and traffic. Growthack goes Beyond SEO® by combining technical SEO, strategic content, brand authority, paid media and AI search optimisation into integrated Growth Systems designed to drive sustainable commercial growth.

Is SEO still worth investing in with AI search growing?

Yes.

The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.

Brands that win in AI search are almost always strong in traditional SEO first.

What makes Growthack different from a traditional SEO agency?

We don’t treat SEO as a ranking exercise.

Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.

Not vanity metrics.

What types of businesses does Growthack work with?

We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.

Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.

Is Growthack a good fit for early-stage startups?

Usually no.

We’re best suited to businesses that already have:

Existing demand
A validated product or service
Internal stakeholders ready to act on insight

If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.

For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.

FAQs

General

Beyond SEO®

Pricing

Process

Results

What is Growthack.io and what do we do?

What is an Organic Growth Agency?

Why is Growthack different from a traditional SEO agency?

Is SEO still worth investing in with AI search growing?

Yes.

The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.

Brands that win in AI search are almost always strong in traditional SEO first.

What makes Growthack different from a traditional SEO agency?

We don’t treat SEO as a ranking exercise.

Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.

Not vanity metrics.

What types of businesses does Growthack work with?

We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.

Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.

Is Growthack a good fit for early-stage startups?

Usually no.

We’re best suited to businesses that already have:

Existing demand
A validated product or service
Internal stakeholders ready to act on insight

If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.

For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.

FAQs

General

Beyond SEO®

Pricing

Process

Results

What is Growthack.io and what do we do?

What is an Organic Growth Agency?

Why is Growthack different from a traditional SEO agency?

Is SEO still worth investing in with AI search growing?

Yes.

The majority of AI search users still rely on Google and traditional search engines. AI tools complement search. They don’t replace it.

Brands that win in AI search are almost always strong in traditional SEO first.

What makes Growthack different from a traditional SEO agency?

We don’t treat SEO as a ranking exercise.

Growthack focuses on systems: technical foundations, content architecture, data integrity, and brand signals that drive real commercial outcomes.

Not vanity metrics.

What types of businesses does Growthack work with?

We work with established e-commerce, SaaS, and B2B brands that already have product–market fit and want predictable, sustainable growth from organic search.

Most of our clients are scaling, post-migration, post-rebrand, or preparing for international growth.

Is Growthack a good fit for early-stage startups?

Usually no.

We’re best suited to businesses that already have:

Existing demand
A validated product or service
Internal stakeholders ready to act on insight

If you’re pre-PMF (Product-Market Fit), paid or outbound is often a better first step.

For SaaS businesses, we’re best suited to working with brands that have already achieved significant funding e.g. Series A and are aiming to achieve further B, C etc rounds.