Molly Brown London

Technical: an audit revealed several issues such as multiple canonicals, duplicate pages, and hreflang issues as well as a much-needed Magento (now Adobe Commerce) upgrade being required. Content: working with the internal marketing team, we created content in line with the audience to attract additional relevant users. Paid Media: Campaigns were leveraged to expedite MBL’s international brand recognition, with a primary focus of keeping both; customer acquisition and development costs as low as possible. Google Advertising: Our approach to internationalising product ads included a scalable, out-of-the-box product feed which allows MBL to enter new territories without significant upfront costs. Social Media Advertising: With Google Advertising generating an increased volume of relevant traffic to the website, our Social Media advertising strategy focused heavily on visually exemplifying MBL’s superior product quality and garnering trust as a leader in the online marketplace. In summary, we further aligned our efforts with special occasions that cater to the ‘young girls’ audience such as weddings, birthdays and religious events. Specifically, for the US we noticed the following: It was clear that the US market was largely more religious. Therefore, we doubled down on religious themes in line with the product offering. Referencing Google Ads conversion data, we found a handful of high-performing states representing the most active buyers. Customer acquisition for the US was heavily reliant on advertising so we also strengthened the organic presence.