About this tool

Structured data (schema markup) tells search engines and AI tools exactly what a page is about: an article, a product, an FAQ, a job, a review, and so on. This tool builds that markup for you as clean JSON-LD, the format Google recommends.

The fastest way in is Generate from a URL: paste a page and the tool reads it and drafts the schema automatically, filling in the title, description, dates, author and more for you to review. Prefer to build it yourself? Choose from 16 types and complete a simple form, with the valid code generated live as you type. A built-in check then flags any fields Google looks for that you are still missing, so you know your markup is rich-result ready before you publish.

It covers the types that matter, including the ones that unlock rich results: Organization, Product, Article, Local Business, Review, Breadcrumb List, How-To, Video, Job Posting, Service, FAQ Page, Event, Person, Website, Recipe and Course. You can add several types to one page, paste a block of FAQs and map them into FAQ schema in one click, and mark up group companies with parent, subsidiary, department and brand relationships.

Use cases

• Draft schema from an existing page. Paste a URL and let AI do the first pass, then refine.

• Win rich results. Mark up products, reviews, how-tos, breadcrumbs, jobs, videos and events to become eligible for enhanced listings.

• FAQ schema in seconds. Paste your questions and answers and map them into valid FAQ markup in one click.

• Organisation and group markup. Describe your business, including parent companies, subsidiaries, departments and brands for multi-brand groups.

• Multiple schemas per page. Combine several types, such as an Article plus a Breadcrumb and an Organization, in one output.

How to generate structured data (schema.org markup)

1. Generate from a URL (optional). Paste a page, choose a type or let it auto-detect, and the tool drafts the schema for you.

2. Or choose a schema type from the dropdown and add it manually.

3. Fill in or refine the fields. Required fields are marked and hints explain each one. For FAQs, paste your content and map it in one click.

4. Add more types if you need them. Build several schemas for the same page at once.

5. Check it. Run the rich-result check to see any recommended fields you are still missing.

6. Copy the JSON-LD and paste it into your page, then publish.

FAQs

How does Generate from a URL work?

Paste a page and the tool reads its content (title, description, headings, author, dates and more) and uses AI to draft the matching schema. It fills what it can find and leaves the rest blank. Always review the draft, since AI can miss or misread details, but it saves you most of the typing.

Which schema types are supported?

Sixteen: Organization, Product, Article, Local Business, Event, Website, Person, FAQ Page, Breadcrumb List, Review, How-To, Video, Job Posting, Service, Recipe and Course.

Can I add my FAQs quickly?

Yes. Paste your FAQs (a heading for each question with the answer beneath, or Q: / A: pairs) and map them into FAQ schema in one click, then edit if needed.

Can I mark up a group or multi-brand organisation?

Yes. The Organization type includes a group structure section for parent companies, subsidiaries, departments and brands, and you can set a more specific type such as Corporation, Local Business or Educational Organization.

What does the rich-result check do?

It checks your schema against the properties Google looks for and flags anything recommended that is still missing, so you can complete it before publishing. For the final word, run your published markup through Google's own Rich Results Test.

Will this guarantee rich results?

No tool can. Valid schema makes a page eligible, but Google decides when to show rich results based on quality, relevance and its own guidelines. This tool gives you correct, standards-compliant markup, which is the part you control.

Does schema help with AI search?

It helps. AI crawlers read your page's HTML and structured data, so clean schema gives them clearer, machine-readable context about what your content is and how it fits together.

Where do I put the code?

Paste it into your page's HTML, ideally in the head. Search engines and AI crawlers read it from there, and nothing visible changes on the page.

Is it free?

Yes, free with no signup. If you would like help with technical SEO and getting found across search and AI, contact [email protected] or book a call with Growthack.